This is a fantastic book, written with relevant examples, and testimonies by other freelancers who have already accomplished varying degrees of success in the freelance WordPress Web Designer world. I have a pretty extensive business background thru formal education and through 15+ years of IT/management consulting for various sized companies. Coming from my background, there was nothing earth shattering revealed in the book, but I found the precise relevance of the examples to be an eye opener. I'm not ashamed to say that I took copious notes and plan to implement many of the concepts and techniques in my own business.
If I were to list one thing that I think might limit the wider acceptance of the book, I think it would be that much of the tone seemed to be written from a WordPress "Developer" (someone who writes code, and fully customizes WP, including developing plugins and themes) perspective. I bring this up only in an effort to come up with something that "could" have been done differently. In fact, there are a lot of us out here who are not plugin developers, but who are building web development or website support businesses and who do not, and may never learn to write code at that level.
That being said, I found the writing style to be exceptional, and the book hard to put down. The staff at iThemes (I am also a customer of their utilities and tools which I use to manage the WP websites I develop and manage) did an great job in taking the majority of the jargon out of the text so that the book reads like, well..., a primer on how to run a solid web development business, rather than a sales pitch for their products. I admire and respect that... Well done.
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Mr. Simon Parker
Short but well thought out and well rounded guide.
Reviewed in the United Kingdom on May 16, 2016
