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The Ultimate Web Marketing Guide by [Miller, Michael]
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The Ultimate Web Marketing Guide Kindle Edition

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Length: 640 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
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Editorial Reviews

From the Back Cover

The up-to-date, "A-to-Z" bible for everything related to web, online, mobile, and social marketing - from planning through metrics!
  • Entirely original content - not a compilation of previously published material
  • Covers SEO, pay-per-click, mobile marketing, social media, "PR 2.0," analytics, email, blog marketing, multimedia, and much more
  • Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy - and measure the results
The Ultimate Web Marketing Guide is a comprehensive online marketing curriculum in a book. It brings together everything 21st century marketers and entrepreneurs need to know about search engine marketing, Web and email advertising, social marketing, mobile marketing, and a whole lot more. This isn't a "quick guide"! It offers in-depth discussion and instruction, as well as proven best practices reflecting the latest online marketing innovations and trends. Not only is each area of web marketing covered systematically: marketers are also guided in planning and integrating multiple approaches into a coherent strategy, and accurately measuring their results. The Ultimate Web Marketing Guide contains full sections on: " Search Engine Optimization, including advanced techniques " Pay-Per-Click advertising " Mobile marketing, including mobile-friendly sites and mobile advertising " Social media, including marketing on Facebook, MySpace, and Twitter " "PR 2.0," including new source development and online media rooms " Email marketing " Blog marketing " Audio, video, and podcast marketing " Online marketing management, including budgeting and analytics Both a how-to book and a comprehensive reference, this book will teach marketers and entrepreneurs exactly how to drive the most value from online marketing. It is the one indispensable web marketing book.

About the Author

Michael Miller has written more than 100 nonfiction how-to books over the past 20 years, including Que’s YouTube for Business, Using Google AdWords and AdSense, and The Absolute Beginner’s Guide to Computer Basics. His other bestselling online marketing books include The Complete Idiot’s Guide to Search Engine Optimization (Alpha Books), Sams Teach Yourself Google Analytics in 10 Minutes (Sams), and Online Marketing Heroes (Wiley).

 

Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author’s website, located at www.molehillgroup.com.


Product details

  • File Size: 13539 KB
  • Print Length: 640 pages
  • Page Numbers Source ISBN: 0789741008
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Que Publishing; 1 edition (October 29, 2010)
  • Publication Date: October 29, 2010
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B0047T86HY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,076,595 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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on March 26, 2013
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on December 20, 2010
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