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Unchained Value: The New Logic of Digital Business Hardcover – January 15, 2000
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About the Author
Mary J. Cronin is a professor of management at the Carroll School of Management, Boston College, and a noted speaker on electronic commerce and Internet business strategies. She is the author of Doing Business on the Internet , Doing More Business on the Internet, and Global Advantage on the Internet.
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This book will be useful to those executives who are looking to transform traditional business over longer cycles than perhaps the usual 'must do it now or die' hype. But for those who have read most of the books around on the e-revolution , skip this one you won't learn much new.