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Under the Radar: Starting Your Net Business Without Venture Capital Paperback – September 18, 2002
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From Library Journal
Copyright 2001 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
Some of the worst dot-com manuals provide vague obvious advice like "know your customer" together with rehashed business plan templates, inadequate & technically misguided software primers, extensive discussions on acquiring funding through VCs, and advice on how to extract your fistful of dollars. Consider this book the antithesis to such "get rich quick" manuals. It focuses on real issues that should be handled while building a profitable internet business. The chapter "Planning Your Business" was particularly helpful with its twelve steps in starting a business. The book also provides refreshing contrarian (by dot-com mania standards) advice on eschewing VC funds and not necessarily avoiding markets where you don't have domain expertise. I'll definitely be referring back to "Under the Radar" as I build my internet-based venture.
His title suggests that he has insight into how one could use true bootstrap techniques to get a company started. Yet, in one of his ten or fifeteen bullets about how to start a business successfully, he discusses the topic "when to line up funding". How under the radar is that?!
I would have been more impressed to learn that Mr Kling understood and articulated how to start a business using founding customers or how he worked the corporate banking system to gain access to lines of credit. I think Homefair was a great idea, but 99% of most net businesses today can not be started that cheaply. Same goes for the dozens of Web Design Firms he cites as success stories (Most were bought by companies like IXL, USWeb (Which became MarchFirst), Homestore and where all know where these have ended up.
I could continue about the lack of flow or organization in the book itself but I feel the description of lack of useful content is plenty for this review. I was truly disappointed with this book.
It will not make you rich overnight, but it will explain patiently the unique challenges of starting and operating an Internet-based business.
Not all ideas are VC-worthy and this book describes the basic VC premises.
The case studies are quite in-depth and definitely will help you avoid same mistakes. The author does not shy away from early failures and fatal choices of wrong business partners.
In short, you'll enjoy the book and learn many things. I highly recommend it to any enterpreneur.
Most Recent Customer Reviews
Twenty-five case studies of businesses that started without venture capital on the Internet, how they grew and what sorts of problems they ran into along the way.(Case no. Read morePublished on November 29, 2001 by Edward Vielmetti
Arnold Kling is right on.
The examples and suggestions provide business guideposts to starting and growing an innovative company on the Internet. Read more