This book offers advice from the founder of the successful web site Homefair.com, who built up that business and sold it (along with two related businesses) for $85 million. Kling recounts his experiences as a "Netstrapper" who created a successful enterprise without venture capital by looking to smaller target markets than those required by entrepreneurs seeking such funding. The characteristics of the Netstrappers, as described by the author, are charm, talent-scouting skills, the ability to stand up to the bar, the ability to focus, and a beginner's mind. Kling also describes the nuts and bolts of establishing a company, including writing a business plan, choosing a team, brainstorming, selecting a target market, and test marketing. Bibliographic citations would have been helpful in supplementing the numerous case studies, but given the current situation with dot-coms, this volume offers readers a way to build a potentially more stable company than those relying on venture capital. Recommended primarily for public libraries, though larger academic libraries should consider. Lucy Heckman, St. John's Univ. Lib., Jamaica, NY
Copyright 2001 Reed Business Information, Inc.