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Understanding Business, 10th Edition 10th Edition

4.3 out of 5 stars 434 customer reviews
ISBN-13: 978-0073524597
ISBN-10: 007352459X
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Editorial Reviews

About the Author

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years’ experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.

Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.
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Product Details

  • Series: Understand Business
  • Hardcover: 800 pages
  • Publisher: McGraw-Hill Education; 10th edition (January 5, 2012)
  • Language: English
  • ISBN-10: 007352459X
  • ISBN-13: 978-0073524597
  • Product Dimensions: 8.6 x 1.3 x 11.3 inches
  • Shipping Weight: 4.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (434 customer reviews)
  • Amazon Best Sellers Rank: #2,092 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By A Customer on February 8, 2004
Format: Hardcover
As a college professor, it upsets me when book authors and publishers change editions so frequently. There is a new editon of this book coming out (perhaps it already has). C'mon-how much about basic business has since 2001? It seems a ploy to not only charge students more money (and disallow them to buy a used edition) and force professors to change the lesson plans for the course-based on changes in a couple of chapters.
The book, however, is well written and provides good examples and case studies.
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Format: Hardcover Verified Purchase
Being somewhat of an entrepreneur, I decided to enhance my business background by taking an introductory course in business this Fall, 2011. This is the assigned text, and I prefer to get familiar with course materials as soon as published. Honestly, this text is not what I expected from an introductory textbook. It gives a solid overview of past and current business science. The online materials augmenting the text are impressive, and downloadable for the most part.

The topics discussed in the text are pertinent and current to issues being experienced both locally, nationally, and internationally: Business Trends; Business Ownership; Business Management; Human Resources; Marketing; Financial Resources.

The text is easy to read. It includes highlights of business personalities from the local, national, and international arenas, and why they are significant in the business world. The layout of the subject materials is highly organized and makes the taking of notes easy as well.

The online materials are designed to augment the text by offering study aides that can be downloaded and printed including practice tests, case studies with practice tests, videos, and more.

Overall, I find this text both informative and worth reading for anyone interested learning the foundations of business science regardless of whether it is for a college course or personal interest.

Respectfully,

Michael J. Reeves, AA, ASc
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By B&JW on October 15, 2009
Format: Hardcover
I teach a course using this book. This book is excellent! Even my students like the book (although the price is on the high end). The material is presented in a clear, easy to understand but interesting manner. It covers the wide topics covered in business and provides a great "understanding of business". I highly recommend this book.
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Format: Kindle Edition Verified Purchase
DO NOT BUY THIS ITEM! Buy the access code instead. It comes with the online book. I now have to spend close to $150 to buy the access code separately. The seller should really email a code with this purchase or at least make sure to inform the buyers that this DOES NOT COME WITH THE CODE FOR CONNECT.
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Format: Hardcover Verified Purchase
It turns out that all the text books purchased from Amazon require an online access code from the publisher in order access homework. Therefore, the hard cover book doesn't work for the instructors. Had to pay $120 for the "Code" in order to access assignments. Nothing wrong with the book, but is now incomplete for the student to take the course. This is the case with the other textbook purchases.
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Format: Hardcover Verified Purchase
What I like about Understanding Business are the examples provided within each chapter. The only problem is, it's a bit oversimplified.

Learning about business shouldn't be complicated because it relates to real world in almost every way.

The chapters are around 20 pages on average which is a perfect read. You won't ever be too behind, but try to stay ahead.

Don't lose this book. It's very expensive.

Enjoy.
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Format: Hardcover
This book was required for my BUS 101 course. This book has 20 chapters that are about 20-30 pages each. The books is well laid out and gives you a good overview of many important business topics. At the start of each chapter, they have a profile of a company/person so that as you're heading into the chapter you can have a kind of real-world example to tie the chapter's subject matter to. The key terms are laid out in the margins throughout the chapter so you can quickly find them and read their definitions. If you need a deeper undestanding of the key term then you are already on the page where it was first used. The chapter summary is laid out in a question and answer format, giving you a second chance at learning the concept which they spoke about in the chapter. In the "casing the web" section there appears to be a link to more material, possibly a video (I didn't have time during the quarter to watch any though). At the end of every chapter there is also a "video case" section that is possible linked to the previous video, but even without is a very interesting page or two of reading. Overall it's a well laid out book with a good mix of color and graphics and isn't a "dry" read.
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Format: Hardcover Verified Purchase
I purchased this book on Amazon last semester after finding it for a fraction of the cost my college bookstore was selling it for. There are 20 chapters in this book sectioned into 6 parts as listed below:

Part 1 (Chapters 1-4) -> Business Trends: Cultivating a Business in Diverse, Global Environments
Part 2 (Chapters 5 & 6) -> Business Ownership: Starting a Small Business
Part 3 (Chapters 7-9) -> Business Management: Empowering Employees to Satisfy Customers
Part 4 (Chapters 10-12) -> Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Part 5 (Chapters 13-16) -> Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Part 6 (Chapters 17-20) ->Managing Financial Resources

I found this book to be very helpful and I think it offers some great information to those who may be striving to be small business owners in the future and starting their own LLC or partnership. This book is packed with information on all things business and I think it's a must have for anyone like me who has never taken a business class before.
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