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Understanding Business, 10th Edition 10th Edition
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About the Author
Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.
Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.
Top Customer Reviews
The book, however, is well written and provides good examples and case studies.
The topics discussed in the text are pertinent and current to issues being experienced both locally, nationally, and internationally: Business Trends; Business Ownership; Business Management; Human Resources; Marketing; Financial Resources.
The text is easy to read. It includes highlights of business personalities from the local, national, and international arenas, and why they are significant in the business world. The layout of the subject materials is highly organized and makes the taking of notes easy as well.
The online materials are designed to augment the text by offering study aides that can be downloaded and printed including practice tests, case studies with practice tests, videos, and more.
Overall, I find this text both informative and worth reading for anyone interested learning the foundations of business science regardless of whether it is for a college course or personal interest.
Michael J. Reeves, AA, ASc
Learning about business shouldn't be complicated because it relates to real world in almost every way.
The chapters are around 20 pages on average which is a perfect read. You won't ever be too behind, but try to stay ahead.
Don't lose this book. It's very expensive.
Part 1 (Chapters 1-4) -> Business Trends: Cultivating a Business in Diverse, Global Environments
Part 2 (Chapters 5 & 6) -> Business Ownership: Starting a Small Business
Part 3 (Chapters 7-9) -> Business Management: Empowering Employees to Satisfy Customers
Part 4 (Chapters 10-12) -> Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Part 5 (Chapters 13-16) -> Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Part 6 (Chapters 17-20) ->Managing Financial Resources
I found this book to be very helpful and I think it offers some great information to those who may be striving to be small business owners in the future and starting their own LLC or partnership. This book is packed with information on all things business and I think it's a must have for anyone like me who has never taken a business class before.
Most Recent Customer Reviews
Bought this book longhtime ago and I can still relate back to it. Lots of good information on companies and how they market. Read morePublished 3 days ago by PamelaKinniard
It doesnt come with access code. if you buy it or rent it for the course required connected online link, you screwed just like me.Published 7 days ago by Zikun Ye
I needed this book for school. As far as textbooks go it isn't the worst I've come across. I docked on star because of the whole malarkey about an "access code". Read morePublished 1 month ago by Selina Kyle