- Hardcover: 800 pages
- Publisher: McGraw-Hill/Irwin; 8 edition (November 2, 2006)
- Language: English
- ISBN-10: 007310597X
- ISBN-13: 978-0073105970
- Product Dimensions: 8.5 x 1.3 x 11.2 inches
- Shipping Weight: 3.9 pounds
- Average Customer Review: 594 customer reviews
- Amazon Best Sellers Rank: #603,102 in Books (See Top 100 in Books)
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Understanding Business 8th Edition
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About the Author
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.
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Part 1 (Chapters 1-4) -> Business Trends: Cultivating a Business in Diverse, Global Environments
Part 2 (Chapters 5 & 6) -> Business Ownership: Starting a Small Business
Part 3 (Chapters 7-9) -> Business Management: Empowering Employees to Satisfy Customers
Part 4 (Chapters 10-12) -> Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Part 5 (Chapters 13-16) -> Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Part 6 (Chapters 17-20) ->Managing Financial Resources
I found this book to be very helpful and I think it offers some great information to those who may be striving to be small business owners in the future and starting their own LLC or partnership. This book is packed with information on all things business and I think it's a must have for anyone like me who has never taken a business class before.
Learning about business shouldn't be complicated because it relates to real world in almost every way.
The chapters are around 20 pages on average which is a perfect read. You won't ever be too behind, but try to stay ahead.
Don't lose this book. It's very expensive.