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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers Paperback – January 25, 2013
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About the Author
Professor and Director of Management and Corporate Communication at the Kenan-Flager Business School, University of North Carolina at Chapel Hill. She teaches oral and written business communication at the undergraduate, MBA, executive MBA, and Executive Education levels. Her research emphasize electronic communications issues as well as the presentations styles of successful business professional. She is the author of the book The Elements of Electronic Communication.
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