Praise for the previous edition:
"[T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended." --CHOICE
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Really great reference book for digital marketers! I use it as a text in the MBA class that I teach, MKTG 691 Digital Marketing at Virginia Commonwealth University in Richmond, VA.Published 9 months ago by Butch M. Sarma
This book is very insightful if you are looking to know more about marketing online. I used it for school, and a lot of its material has been helpful to be now that I am working in... Read morePublished 13 months ago by Claudia Rodriguez
I used this book for my coursework on digital marketing, strongly recommended!Published 20 months ago by alisa
It's very useful for my thesis and it gives me an idea about social media. I'll recommend this to everyone.Published 22 months ago by Amazon Customer
It is a great book for those who want to willing to understand how does the digital market works in terms of technical strategies for your online business.Published on May 18, 2014 by Eliezer Bulnes
I am in digital marketing and needed a quick reference guide that is a quick read. This book was perfect.Published on May 14, 2014 by MAG
The writer takes too long to get down to effective strategy.
The content may be too basic if you'r in the field.
In his book Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Damian Ryan presents to his readers the benefits of marketing through the... Read morePublished on February 28, 2014 by Mariah Urban