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Understanding Media: The Extensions of Man by [Marshall McLuhan]

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Understanding Media: The Extensions of Man Kindle Edition

4.5 out of 5 stars 105 ratings

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Length: 402 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

Herbert Marshall McLuhan (1911–1980) was a Canadian philosopher, whose work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.

McLuhan coined the expression "the medium is the message" and the term global village. He also predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspective, both of which are frequently referenced today in both academia and pop culture. --This text refers to an alternate kindle_edition edition.

Review

"...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal

--This text refers to an out of print or unavailable edition of this title.

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Lone Ant
5.0 out of 5 stars understanding the marshall
Reviewed in the United Kingdom on July 18, 2016
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5.0 out of 5 stars More important than ever
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5.0 out of 5 stars Book my the Einstein of Media and Communications
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5.0 out of 5 stars Brilliant!
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Geoffrey X. Lane
5.0 out of 5 stars If you are in media/social media/ TV/Blogging/Internet Sales start here ...
Reviewed in Canada on October 4, 2016
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Noor Hasbi Yusoff
5.0 out of 5 stars Its a McLuhan!
Reviewed in Australia on May 8, 2017
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helen
5.0 out of 5 stars a classic, well worth reading again and again
Reviewed in Canada on July 16, 2015
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5.0 out of 5 stars LOVE IT
Reviewed in Germany on February 5, 2016
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