Understanding Media: The Extensions of Man Reprint Edition
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...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.―Wall Street Journal
- Item Weight : 1.2 pounds
- Paperback : 389 pages
- ISBN-10 : 0262631598
- ISBN-13 : 978-0262631594
- Product Dimensions : 8.9 x 5.94 x 0.97 inches
- Publisher : The MIT Press; Reprint Edition (October 20, 1994)
- Reading level : 18 and up
- Language: : English
- Best Sellers Rank: #77,898 in Books (See Top 100 in Books)
- Customer Reviews: