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Understanding Media: The Extensions of Man Paperback – October 20, 1994

4.5 out of 5 stars 240 ratings

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Editorial Reviews

Review

...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.—Wall Street Journal

Product details

  • Publisher ‏ : ‎ The MIT Press; Reprint edition (October 20, 1994)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 389 pages
  • ISBN-10 ‏ : ‎ 0262631598
  • ISBN-13 ‏ : ‎ 978-0262631594
  • Reading age ‏ : ‎ 18 years and up
  • Item Weight ‏ : ‎ 1.2 pounds
  • Dimensions ‏ : ‎ 8.9 x 5.94 x 0.97 inches
  • Customer Reviews:
    4.5 out of 5 stars 240 ratings

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4.5 out of 5 stars
4.5 out of 5
240 global ratings

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Top reviews from other countries

acompton
2.0 out of 5 stars A challenging read. Clearly ahead of its time when written but not very useful today
Reviewed in the United Kingdom on January 12, 2021
Verity
5.0 out of 5 stars Perfect
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Lone Ant
5.0 out of 5 stars understanding the marshall
Reviewed in the United Kingdom on July 18, 2016
Stephen Ingless
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on October 5, 2014
Longlance
5.0 out of 5 stars More important than ever
Reviewed in Canada on April 26, 2016
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