Understanding Media: The Extensions of Man Reprint Edition

4.5 out of 5 stars 118 ratings
ISBN-13: 978-0262631594
ISBN-10: 0262631598
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Condition: Used: Good
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Editorial Reviews


...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.

Wall Street Journal

Product details

  • Item Weight : 1.2 pounds
  • Paperback : 389 pages
  • ISBN-10 : 0262631598
  • ISBN-13 : 978-0262631594
  • Product Dimensions : 8.9 x 5.94 x 0.97 inches
  • Publisher : The MIT Press; Reprint Edition (October 20, 1994)
  • Reading level : 18 and up
  • Language: : English
  • Customer Reviews:
    4.5 out of 5 stars 118 ratings
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