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Understanding the Predictable: How to calculate, understand, and improve Customer Lifetime Value to build a great company by [Melnick, Lloyd]

Understanding the Predictable: How to calculate, understand, and improve Customer Lifetime Value to build a great company Kindle Edition

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Length: 147 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

Lloyd Melnick has over 20 years experience as an entrepreneur and senior executive in the technology and mobile game industry, ranging from start-ups to Disney. Lloyd is currently Director of Social Gaming at PokerStars, where he leads the team responsible for free-to-play gaming. His team oversees more than 20 free-to-play applications with over 400,000 daily unique players, growing every day. Previously, he was Senior Director at Zynga's social casino business (including Hit It Rich! slots, Zynga Poker and other mobile slots games), where he led VIP CRM efforts and arranged licensing deals. Lloyd has been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million the past four years. Lloyd started his career in technology in 1993 as a co-founder of Merscom LLC, where he was Chief Customer Officer. He helped Merscom launch multiple top-5 casual games and led all marketing and business development initiatives. He then arranged the sale of Merscom to Playdom, a top-3 social game company, that was itself acquired several months later by Disney. At Disney, Lloyd was General Manager of International Publishing for the digital group, leading efforts to promote their social titles in Europe, Russia, Latin America and India. In addition to his current role at PokerStars, Lloyd is an avid blogger about key issues in the technology and mobile gaming spaces.

Product details

  • File Size: 11748 KB
  • Print Length: 147 pages
  • Page Numbers Source ISBN: 1508911533
  • Simultaneous Device Usage: Unlimited
  • Publication Date: November 1, 2016
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B01M4R9PJR
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #548,214 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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January 9, 2017
Format: Kindle Edition|Verified Purchase
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