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Understanding Social Networks: Theories, Concepts, and Findings 1st Edition

4.4 out of 5 stars 12 customer reviews
ISBN-13: 978-0195379471
ISBN-10: 0195379470
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Editorial Reviews

Amazon.com Review

Images from Understanding Social Networks

Understanding Social Networks
“[With marketing] personal contact is most effective, if one can find a way to start a snowball rolling. Marketers call this 'viral marketing.' [In this image] researchers tracked recommendations for a Japanese graphic novel and illustrated the spread in a dense network.” (Kadushin, 9)
Understanding Social Networks
“Each of these five-person cliques is totally connected and mutual. But no one can be a member of the other clique without all ten being connected and mutual.” (Kadushin, 47)
--This text refers to the Hardcover edition.


"[I]ntegrates the history, theories, and substantive applications of social network analysis... should be especially accessible to neophytes... Despite the nontechnical treatment, Kadushin encompasses deep analytic coverage and broad empirical research...The final chapter summarizes the conceptual tour de force in 'Ten Master Ideas of Social Networks.'" --David Knonke, Contemporary Sociology

"Finally! A sociologically informed and compelling introduction to social network analysis by one of the giants of the field. While there has been dramatic recent growth in the study of networks, new entrants often miss much of the rich history and compelling social theory that has been the field's foundation. This book represents an introduction to networks for social scientists and students looking to learn the 'why' of social network analysis, rather than computational detail. An all-around gem that should take a canonical place in social network courses." --James Moody, Duke University

"Social networks are more than Facebook or a set of methods. Charles Kadushin is a veteran in thinking about what social networks do and what they mean. This thoughtful book provides a host of knowledge about how social networks operate in small groups, organizations and throughout society. Kadushin's ten master ideas distill the essence of social networks." --Barry Wellman, S.D. Clark Professor of Sociology, University of Toronto

"In Understanding Social Networks Charles Kadushin dispels the myth that social network research is simply methodology. The book is chock full of ideas that lay out vast terrains ripe for future research and exploration. All of the ideas are buttressed with historical documentation and developed within the context of existing social, psychological, economic, and other theories. Bravo!" --Thomas Valente, University of Southern California

"Charles Kadushin is one of the sociologists who pioneered social network analysis and he has continued to make stimulating, thoughtful contributions. His new book provides a lucid, revealing introduction to the basic ideas and findings of the social networks field." --Claude S. Fischer, University of California, Berkeley

"He now caps a distinguished scholarly career with an exposition that integrates the history, theories, and substantive applications of social network analysis. ... Through his numerous insights into the origins and evolution of social network analysis over the past half century, Charles Kadushin demonstrates once again the deep wisdom of that great public philosopher, Yogi Berra, who noted, "You can observe a lot by watching." --Contemporary Sociology

"Kadushin is clearly a seasoned master in social network analysis, and this book is proof of his ability to continue to be relevant in the field... The book is fabulously concise, which will be appreciated by instructors who wish to assign supplementary reading to their students... Highly recommended." --CHOICE