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The author's insights (and supporting data) bring into sharp focus the forces shaping this First Global generation. Whether it's their global travel, first to grow up digital, view of brands without borders, or thinking in a network instead of traditional hierarchal fashion - this group has some qualities indeed different from their predecessors. Has helped me think through my own contact and messaging, whether in the role of community building, mentoring entrepreneurs and executives, investing and certainly parenting. Even after the first read, I find myself pulling it out to refresh on some key points - always the sign of a book worth recommending!
“The Millennial Generation is the biggest and most diverse in American history. Kuhl and Zogby provide insight and practical advice regarding how to harvest the energy of Millennials to better attract and activate the power of this youthful generation. This inspiring book highlights bright and shining stars who are using their impatience and caring to create a better planet for us all.”
![First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation by [John Zogby, Joan Snyder Kuhl]](https://m.media-amazon.com/images/I/51ZeUE2fMlL._SX260_.jpg)
