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The Unforgettable Buzz: The History of Electric Football and Tudor Games Paperback – June 26, 2013
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The Amazon Book Review
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From the Author
Praise for The Unforgettable Buzz
"The Unforgettable Buzz is a gem of a book, full of riveting stories and interesting facts. Earl Shores and Roddy Garcia have done the fascinating history of electric football and Tudor Games a proud service. Even though it's 650 pages long (because of its scholarship it needs that), it bears reading in one long go - or, my preference, lots of daily exciting dips to prolong the pleasure."
-- Eric Clark, author, The Real Toy Story
"Earl Shores and Roddy Garcia have written one of the most in depth histories of toy manufacturing and the only resource I've seen on electric football. The level of detail they bring is astounding, intermixed with the development of the original game, licensing, player design, the NFL and historic games that fed into the popularity of professional football, the skirmishes with other competitors that also started selling their own versions of vibrating football, marketing and a good bit of American history thrown in as well."
-- Glen Harmon, editor, Action Figure Times
"The Unforgettable Buzz is a must read for anyone who loves football, follows the toy industry, or wants to connect with a classic game and hobby."
-- Doug Strohm, president, Tudor Games
"A fascinating and absorbing look at the life and history of one of America's (and my own) best-loved games, all played out against the backdrop of its times, the booming consumer culture and always-competitive toy industry."
-- Christopher Byrne aka The Toy Guy©, author of Toy Time and creative director of TimetoPlayMag.com
The Unforgettable Buzz was inspired by a simple premise: For millions of Baby Boomer boys, finding an Electric Football game under the tree was "A Christmas Story" moment - that is, receiving the best gift ever.
Yet the story of Electric Football ranges far beyond Christmas morning. With the fate of Tudor Metal Products riding on his decision making skills, 23-year-old MIT graduate Norman Sas invented Electric Football at a time in the late 1940's when both television and football were starting to make their mark on American culture. The growing popularity of a toy and a sport intertwined over the next decade, as football became a fixture on television and Electric Football achieved featured toy status in the Sears Christmas Wish Book.
Mr. Sas' knack for exquisite timing surfaced again when he landed an NFL license for Electric Football right on the eve of the NFL-AFL merger in 1966. For the next decade Tudor's line of NFL Electric Football games would provide NFL Properties with nearly two-thirds of its income. This remarkable success came despite competition from three other Electric Football makers, including one by run a former Tudor employee.
The Unforgettable Buzz is the first book ever written on the subject of Electric Football. But the book is about much more than just a game. It also chronicles the rise of the NFL and the hyper-expansion of the Boomer generation toy industry. Only during this unique period of time could Electric Football have come into existence and flourished as professional football soared to the exalted cultural summit of "America's Game."
Discover how Norman Sas and Tudor Industrial Designer LeePayne established Electric Football as one of the longest running andmost beloved games in all of toy history. It's all in The Unforgettable Buzz.
About the Author
Authors Earl Shores and Roddy Garcia have spent over a decade researching toy industry journals, toy catalogs, and newspaper archives to make The Unforgettable Buzz a definitive telling of the Electric Football story. And thanks to the amazing work of Marvel Graphic Artist Michael Kronenberg, who designed the book in its entirety, The Unforgettable Buzz carries the visual impact of a blitzing linebacker.
In 2015 the Shores/Garcia/Kronenberg writing and design team published the first ever color Electric Football book, that aptly named Full Color Electric Football.
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Top customer reviews
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The history included in this book not only compiles the Electric Football story, but tells about the other great toys and Christmas gifts of an era so anyone can enjoy the book.
Electric Football is still going strong today and is played at a very high strategic level with national and regional tournaments, local leagues, incredible customized players, fields and stadiums! You can learn more about the game as it is played today at Tudor Games, The Unforgettable Buzz and at the Miniature Football Coaches Association (MFCA) websites and community forums. The MFCA is dedicated to educating others about the game and the hobby and bringing people together who still like their opponent to be across the table from them!
Foremost it is a thoroughly researched and readable history of an iconic American toy, electric football, and its founding company, Tudor Games.
Then again, maybe it isn't. Authors Earl Shores and Roddy Garcia have done such a brilliant job of using the game as a lens for viewing so many aspects of American life - including the rise of professional football, merchandising, and television - that foremost it may be a history lesson cleverly disguised as a book about a toy.
Or...maybe it's a fascinating look at the often uneasy marriage of manufacturing and creativity, one so seldom explored when considering the 'stuff' that permeates and defines our American lives.
Funny that I didn't notice all these nuances before. After all, I first played the game in 1971, when I was still so young that the only other electrical device in the house I could use without parental oversight may have been my night light.
But I was just a kid, simply enjoying his favorite game. One that helped me escape to a world where the woeful New York Giants of the era managed to always win, at least when I was captaining both teams.
Shores and Garcia have thankfully given readers another guaranteed winner. - Tom Flynn, Boxer Journal, Author - Venable Park
What Roddy and Earl have done is take us to the beginning, detailing the struggle and success of this American past time. I am certain this book can relate to all who remember the game.
I hope your team wins!