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Unique: Telling Your Story in the Age of Brands and Social Media Paperback – November 19, 2012
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About the Author
From religious media to humanitarian and cause marketing, Phil Cooke—consultant, strategist and media activist—is unparalleled at helping religious and nonprofit organizations and their leaders tell their story to the world. He has appeared on MSNBC, CNBC and CNN, and his work has been profiled in The New York Times, The Los Angeles Times and The Wall Street Journal. Phil also speaks at workshops, seminars and conferences on a global basis.
Top customer reviews
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"Unique" is a thorough rewrite and update of Cooke's 2007 book, "Branding Faith." He has gotten over his earlier grumpiness about the pervasiveness of smartphones and other electronic devises and has also readily grabbed onto the hows and whys of social media. While "Unique" is not a substitute for the professional assistance that most faith oriented people and organizations need in their branding processes, it thoroughly prepares them so that they can better understand those processes, more fully participate in them and maximize their impact. The result can be that the great story faith oriented folks want others to think about when they think about them is in fact the consistent story that others think about, pray about, give to and share with others.
Robin, Minister of Evangelism
Mr. Cooke has a lot of personal experience to draw on, and fearlessly draws on the mistakes of others to spare you from stepping in it too. Only the names have been changed to protect the predictable.
It's hard to write a book that covers the 'social' aspects of vision and business, but 'Unique' grounds itself in thinking that transcends 'Facebook trends' and the size of your PR budget.
This book makes you ask 'why am I doing this' and once you get your motives sorted, the methodology becomes easier to understand. I encourage anyone and everyone to read this - though reading 'One Big Thing' first may enhance the experience.
Anyone can hire someone to build a website or learn the mechanics of Facebook, Twitter, Instagram, etc... this book teaches you how to use those strategically in a way that helps connect with the audience/community you want to reach.
Medical Ministry International
A compelling and enjoyable read, this book is a must-read and a handbook for everyone who wants to communicate the why of their person or their organization.