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Universal Methods of Design, Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions (Rockport Universal) Flexibound – December 3, 2019
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The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.
Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).
Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.
This essential guide:
- Dismantles the myth that user research methods are complicated, expensive, and time-consuming
- Creates a shared meaning for cross-disciplinary teams
- Illustrates methods with compelling visualizations and case studies
- Characterizes each method at a glance
- Indicates when methods are best employed to help prioritize appropriate design research strategies
Universal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.
- Print length264 pages
- LanguageEnglish
- PublisherRockport Publishers
- Publication dateDecember 3, 2019
- Dimensions8.8 x 0.85 x 10.25 inches
- ISBN-101631597485
- ISBN-13978-1631597480
Book recommendations, author interviews, editors' picks, and more. Read it now.
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From the Publisher
Universal Methods of Design Expanded and Revised
In keeping with the work that we do, we have a simple, human-centered design intention in the presentation of this book.
Methods and approaches are organized alphabetically for ongoing, quick reference. On each page spread, accessible, concise text descriptions of each method appear on the left page, accompanied by references for further reading that pay respect to the seminal works of those who have laid the foundations for us.
An infographic on the bottom left of each page characterizes the methods and techniques using several useful research facets. The behavioral/attitudinal facet suggests the type of content most appropriately targeted by the method. Quantitative/qualitative characterizes the form in which that content is typically collected and communicated. Innovative/adapted/traditional describes whether the method is original to design, adapted from other disciplines, or used traditionally across disciplines. Exploratory/generative/evaluative frames the methods by their primary purpose of early exploration, concept generation, or testing and evaluation.
And finally, participatory/observational/self reporting/expert review/design process describes the typical roles of the researcher and participant, with design process characterizing an overall approach to design.
The relevant phases for design application are highlighted as numbered icons along the right side of the page:
- Phase 1 is Planning, Scoping, and Definition
- Phase 2, Exploration, Synthesis, and Design Implications
- Phase 3 is Concept Generation and Early Prototype Iteration
- Phase 4 is Evaluation, Refinement, and Production
- Phase 5 is Launch and Monitor
SYNTHESIS / ANALYSIS TECHNIQUE -- Critiques
A central mechanism to advance the design process, inviting constructive feedback on concepts from teachers, clients, stakeholders, or peers.
The critique or “crit” is a crucial element of the design process in both education and practice. Students and design practitioners, alike, benefit from timely and constructive input, advancing their creative work through the reactions and comments of others. The open critique of shared work is a unique feature of design and related creative fields (e.g., architecture2), in contrast to many professions where solutions are worked on and delivered in less public forums. There are various forms and purposes of critique, but in essence they are intended to improve the design, while also improving the presentation of the design, learning how others would understand the design, and learning to critique design.
In the Critical Response Process, Liz Lerman outlines a series of steps with specified roles of the artist or designer, responders, and a facilitator.4 When the work is presented, steps are as follows:
- Statements of Meaning Responders indicate what they found meaningful, interesting, or remarkable about the work.
- Designer Questions The designer asks questions of the responders. Responders may provide opinions only in direct response to questions and without suggestions for change.
- Neutral Questions Responders ask neutral questions of the designer; for example, rather than “Why did you choose red?” they would ask, “What informed your choice of colors?”
- Permissioned Opinions Responders state, “I have an opinion about _______. Would you like to hear it?” The designer has the option of saying yes or no.
In an unusual and rare form, ritual dissent attempts to depersonalize the critique of work. A resilient spokesperson is nominated to present a design idea to a silent panel of critics. Then, with the spokesperson’s back turned to the panel, they vigorously attack the design idea (dissent) or provide better alternatives (assent). Returning to face the panel, the spokesperson then describes what they learned. In some instances, ritual dissent is conducted in multiple rounds, with the spokespersons rotating between tables of critics.
Aside from structured methods for critique, a general set of rules or guidelines to maintain a positive, constructive atmosphere is key. For example, a critique is more likely to be productive by staying focused on the work, not the person; by asking questions in a respectful manner; by thanking people for their feedback; and by mentally placing comments in “buckets” of accept, reject, or reflect.
Various forms of critique include the desk critique or expert review, typically one-on-one between an instructor and student or supervisor and designer:
Editorial Reviews
About the Author
Product details
- Publisher : Rockport Publishers; Revised edition (December 3, 2019)
- Language : English
- Flexibound : 264 pages
- ISBN-10 : 1631597485
- ISBN-13 : 978-1631597480
- Item Weight : 2.22 pounds
- Dimensions : 8.8 x 0.85 x 10.25 inches
- Best Sellers Rank: #81,597 in Books (See Top 100 in Books)
- #24 in Scientific Research
- #44 in Industrial & Product Design
- #256 in Commercial Graphic Design (Books)
- Customer Reviews:
About the authors

Bella Martin is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Delta, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.

Bruce Hanington is a Professor in the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. He has held former roles as Head of School, Director of Graduate Studies, Director of Executive Education, and Program Chair of Industrial Design. His core teaching includes Research Methods for Design and Design Principles and Practices. Bruce has dedicated his work to methods and practices for human centered design. He has book chapters in The Routledge Handbook of Sustainable Design, and Emotions and Affect in Human Factors and Human-Computer Interaction. Bruce is co-author of the book Universal Methods of Design: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions (Rockport 2019; Pocket Edition 2022). He holds a BA in Applied Psychology and a Master of Environmental Design (MEDes) in Industrial Design from the University of Calgary, Canada.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book useful and easy to use. They appreciate the clear descriptions of research methods and their reasons for use. The book provides a good overview of each activity, making it a valuable reference for creative professionals.
AI-generated from the text of customer reviews
Customers find the book useful and easy to use. They say it's a good reference tool and an excellent toolkit for creative problem solving.
"Excellent book! A great design reference tool, but not really a cover to cover read!..." Read more
"...Every creative professional should be using this excellent toolkit." Read more
"Very useful book and easy to use!" Read more
"Totally worth it." Read more
Customers appreciate the book's clarity. They find the descriptions of research methods clear and concise, with good examples. The book provides a solid introduction to each activity and is a must-have for creative professionals.
"I like how clear all the descriptions of every research method are, and reasons why you would want to use each one...." Read more
"...a method might be more useful in and also offers a full page of text to describe each method and another page of full color visuals..." Read more
"...Imagine my delight at finding a tool set that is more expansive, clearly articulated and contains good examples...." Read more
"Right level of detail for skilled practitioners; spurred many ideas to refresh and elevate my thinking on design as a business consultant" Read more
Top reviews from the United States
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- Reviewed in the United States on April 18, 2021Excellent book! A great design reference tool, but not really a cover to cover read! The book details what phase a method might be more useful in and also offers a full page of text to describe each method and another page of full color visuals (images, graphs, diagrams, etc). To learn more of a detailed explanation of each method, you might have to find a second source, but this is great for a quick rundown. The methods aren’t obviously specific to UXR or UXD and there were some less common methods that were included which I appreciated. The book is excellent quality as well!
- Reviewed in the United States on January 20, 2021As a working design consultant I have had to develop many methods for problem solving, consensus building, and brand definition on my own. Imagine my delight at finding a tool set that is more expansive, clearly articulated and contains good examples. I have a few minor peeves- the text type is too thin and too gray for a technical publication, and the authors occasionally lapse into consultant-speak rather than English that clarifies meaning. Still, the content and organization are worthy of 5 stars. Every creative professional should be using this excellent toolkit.
- Reviewed in the United States on June 23, 2020Right level of detail for skilled practitioners; spurred many ideas to refresh and elevate my thinking on design as a business consultant
- Reviewed in the United States on March 7, 2021Totally worth it.
- Reviewed in the United States on June 16, 2022I like how clear all the descriptions of every research method are, and reasons why you would want to use each one. You can find this info online but it's not so easy to get it all in one place, and it usually isn't written as well as this book is. I'm finding it a reassuring addition to the materials they give us in my UX bootcamp.
- Reviewed in the United States on July 30, 2020Very useful book and easy to use!
- Reviewed in the United States on October 26, 2021The content of this book is top notch but it is missing a key design fundamental: Accessibility: the extremely light gray, thin, small text on white pages is very hard to see. Very disappointed that the authors put so much effort into this thoughtful reference book and neglected to ensure that the text could be easily read (?) stumped
- Reviewed in the United States on June 26, 2020Binding was damaged and edges were bent. Not impressed
Top reviews from other countries
Rafael MelloReviewed in Brazil on September 16, 20225.0 out of 5 stars Practical Design methods guide
Great Book! ts covers a myriad of methods employed in Design. Very handy and concise information when you need to search, select and explore suitable tools for your project or research.
Amazon CustomerReviewed in Sweden on May 15, 20244.0 out of 5 stars Very complete but wished more “how to”
The book is really interesting and highly recommended for researchers in design. 4 stars since it can be short in the “how to” part, to be able to try it out and it is more focused on informing about the methods, than a step by step how to use them in practice. Great collection of methods, but several of them you just get no clue how to try them unless you do further reading of other sources
JenniferReviewed in the United Kingdom on November 1, 20225.0 out of 5 stars Good one
As said
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Enrique EstradaReviewed in Mexico on April 4, 20205.0 out of 5 stars Una muestra de todo lo que ya existe para ayudarnos a comprender mejor a los usuarios.
Conocí la anterior versión y esta nueva versión agrega mas técnicas, desde las ilustraciones es muy claro como funcionan la mayoría de las técnicas. Este libro es fundamental para conocer y adentrarse en el mundo de la investigación de usuarios.
ChrissyfsReviewed in Australia on February 14, 20235.0 out of 5 stars Great to expand your toolkit
As a UX Researcher and someone who still loves physical books/resources, I'd been eyeing this book for a while but couldn't find it at a reasonable price in Aus. Interestingly it covers more methods that I didn't know/had not applied myself so it's great if you're wanting to expand your toolkit. There's two pages for each of the 125 methods and includes either a diagram, photo/s. I love for each method they indicate whether it's:
- behavioural or attitudinal
- quantitative or qualitative
- innovate, adapted or traditional
- Exploratory, generative or evaluative
- Participatory, observational, self-reporting, expert review or design process
I think it would useful if you're studying or already working :)








