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Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions Hardcover – February 1, 2012
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195001 Features: -Universal Methods of Design.-Category: Design/Graphic Arts/General.-Format: Hardcover.-Number of pages: 208. Dimensions: -Overall dimensions: 8.75" H x 10.25" W.
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I thought of saying that this book is to user-centered designers what Strunk's Elements of Style is to writers, but the analogy isn't quite right. Writers generally know the best practices for semicolon usage and unordered list formatting. In contrast, most people that claim the title "user experience designer" still spend the majority of their time wireframing or designing in Photoshop. It's really not your fault, it is ours; the UX community has done very little to help educate entering UX professionals, so you have likely never been exposed to most of the methods detailed in this text. You don't know how powerful a simple technique like Affinity Mapping can be, or how the investment in LEGO's Serious Play products can yield a hundred-fold return, or how an absurd hour spent writing love letters and hate letters to yourself can significantly improve a product. But for the aspiring UX designer, this book is an essential introduction to the methods used in professional experience design projects.
For those of us that have experience with these design methods: we all have dealt with those challenging projects, difficult stakeholders, or unique product requirements that seem to exhaust our standard design toolbox. Those situations where our usual methods for scoping, defining, researching, modeling, prototyping, producing, and testing seem inadequate. In these situations, there is no better reference than what Hanington and Martin have put together in this book. Buy it, and if you are underwhelmed then I'll buy you a drink and let you hassle me about it when I see you at the next conference.
My main complaint is that the writing style is (in my view) obscure. For example, "Prototyping in general is the tangible representation of artifacts at various levels of resolution, for development and testing of ideas within the design teams and with clients and users. However, whereas many prototypes only demand passive viewing for concept communication and review, experience prototyping fosters active participation to encounter a live experience with products, systems, services, or spaces."
Writing a technical book like this is a lot of work and I don't mean to take a cheap shot. It's just that the book would benefit greatly from some aggressive editing. The topic and ideas presented are interesting, just not very accessible.
Most recent customer reviews
BUT, THE BOOK I GOT IS DEFINITELY USED!!! NOT NEW!!! AND THE BAD CONDITION OF IT IS NOT DUE TO SHIPPING...Read more
It's great for inspiration
You might have missed a few in the day-to-day bustle
The examples for each...Read more