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Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions Hardcover – February 1, 2012

4.3 out of 5 stars 116 ratings

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From the Publisher

Editorial Reviews

Review

"Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox."
- William Lidwell, author of "Universal Principles of Design," Lecturer of Industrial Design, University of Houston

"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" 
- David Sherwin, Principal Designer at frog and author of "Creative Workshop: 80 Challenges to Sharpen Your Design Skills"

About the Author

Bruce Hanington is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Affective Sciences in Human Factors and Human-Computer Interaction and The Routledge Handbook of Sustainable Design.

Bella Martin is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the U.S. Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.


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Beyond your wildest dreams
From DC & Neil Gaiman, The Sandman arises only on Audible. Listen free with trial

Customer reviews

4.3 out of 5 stars
4.3 out of 5
116 customer ratings
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Reviewed in the United States on October 13, 2012
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Special Shopper
5.0 out of 5 stars Excellent
Reviewed in the United Kingdom on December 22, 2018
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Alec
5.0 out of 5 stars Excellent reference (with even better bibliography)
Reviewed in the United Kingdom on March 16, 2019
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Mar
5.0 out of 5 stars A must for designers ( architects, urbanists, designers)
Reviewed in the United Kingdom on April 10, 2015
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bookr
5.0 out of 5 stars Schöne und hilfreiche Sammlung
Reviewed in Germany on January 20, 2017
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Fabio Fidanza
3.0 out of 5 stars Testo ricco ed efficace ma una fatica per gli occhi
Reviewed in Italy on June 14, 2018
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vimasago
3.0 out of 5 stars Buen compendio, pero esperaba más detalle.
Reviewed in Mexico on February 7, 2017
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Anna Kim
4.0 out of 5 stars Simple layout; comprehensive methods
Reviewed in Canada on January 11, 2019
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Andrezen
4.0 out of 5 stars Guía básica y esencial
Reviewed in Mexico on September 8, 2016
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Amberlied
5.0 out of 5 stars Valuable reference for the human-centred designer
Reviewed in Canada on March 19, 2019
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Adam93MT
5.0 out of 5 stars This is a great, easy to understand book for
Reviewed in Canada on March 21, 2018
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5.0 out of 5 stars Good resource to have
Reviewed in Canada on November 20, 2019
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Amit RANJAN
5.0 out of 5 stars Great reference book for any designer
Reviewed in India on October 31, 2013
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M.J.
5.0 out of 5 stars must have book for a UX researcher
Reviewed in Germany on January 28, 2019
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1.0 out of 5 stars Book arrived damaged
Reviewed in Germany on September 18, 2019
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TEAMWORK EDUCATION FOUNDATION
5.0 out of 5 stars Five Stars
Reviewed in India on July 18, 2016
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