- Paperback: 272 pages
- Publisher: Rockport Publishers; Second Edition, Revised and Updated edition (January 1, 2010)
- Language: English
- ISBN-10: 1592535879
- ISBN-13: 978-1592535873
- Product Dimensions: 9 x 0.8 x 10.2 inches
- Shipping Weight: 1.8 pounds (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (142 customer reviews)
- Amazon Best Sellers Rank: #23,762 in Books (See Top 100 in Books)
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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Second Edition, Revised and Updated Edition
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About the Author
William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
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Top customer reviews
An easy to use, high level reference of various design principles. A good reference for students, designers, user interface experts or anyone involved in creating, maintaining or managing a product. The language is concise, the principles are presented in an easy to understand manner.
Each principle is summed up at the highest level in the subtitle with a more detailed description in the body. A list of related principles is included and in some instances visual aids. Footnotes are at the bottom of each section.
The hardcover is an attractive book with the blue spine being a glossy finish and the white part being matt. The paper is a medium weight with a nice feel and a matt finish.
The Kindle version faithfully follows the book but has the added benefit that e-books have such as search, contents viewable alongside page views, bookmarks, highlights, links, notes etc. which of course makes it much more effective as a reference.
I generally use the Kindle version more often on my laptop where the reader is in color and there is greater viewing space for graphics. When reading it on the Kindle Paperwhite the experience is still enjoyable but not to the same level.
- Covers a wide range of design principles
- Information is presented in an effective way
- Text is concise and clearly written
- Related principles are presented for further study
- Graphics are informative and directly demonstrate the principle
- Hardcover is attractive and has a nice feel to it
- For the hardcover there could be a quicker way to look up principles. The contents do a good job however something like tabs might help for quicker reference without having to return to the contents page
- For the Kindle version, the graphics and illustrations often fall well below the text and so lose some of the effectiveness they have in the hardcover edition where they are easily viewed alongside the text.
I have learned so much from this book! Not only does it give me insight into the question of why things around me look they way they do, but it has given me ideas of how to better design my lectures, slides, and hand-outs to improve information acquisition and retention for my students. Moreover, there were several topics with roots in mathematics that I might bring up in my Math for Liberal Arts course. It was also interesting to read about the design principles (or lack of adherence thereof) behind such epic failures as the Jeep Grand Cherokee "unintentional acceleration" debacle.
My only "problem" with this book is how engaging and engrossing it is. You might think that because of the little bites of information it presents, it would be easy to read a topic or two in what snippets of time you have, but no, it's more like eating from a huge bag of M&Ms. Each morsel of idea seems to pass too quickly and you want another one. Before you know it, you've nibbled your way through the whole book and it's 4am on a day when you have to get up at 6am. Consider yourself warned!
Each topic is given two pages - one page is more text-heavy and the other has visuals that demonstrate or exemplify the design principle at hand. Despite the seemingly brief dedication to each principle, the book is dense, efficient, and favors minimalism so although you may be able to scan over a principle in seconds, you need to take the time and study the information being presented in order to soak all of it in. Lidwell does a fantastic job at providing a survey of some of the most pertinent design principles. I foresee referencing this book throughout the rest of university studies and beyond.