- Paperback: 272 pages
- Publisher: Rockport Publishers; Second Edition, Revised and Updated edition (January 1, 2010)
- Language: English
- ISBN-10: 1592535879
- ISBN-13: 978-1592535873
- Product Dimensions: 8.8 x 0.5 x 10.2 inches
- Shipping Weight: 1.8 pounds (View shipping rates and policies)
- Average Customer Review: 144 customer reviews
- Amazon Best Sellers Rank: #24,158 in Books (See Top 100 in Books)
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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Second Edition, Revised and Updated Edition
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About the Author
William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
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Top customer reviews
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An instant classic and highly recommended to anyone in technology, product, or marketing.
The bad: The illustrations. The problem here is that the "illustrator" tried to be creative, so expect A LOT OF CONFUSING illustrations, unclear, awkward, slow to decipher, painfull illustrations :(
Each page makes me want to yell at the illustrator.
Be sure to checkout Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions as well! Universal Methods complements Universal Principles very well.