This book is good for beginners and perhaps it was because of my own negligence, but I was very disappointed by the depth of each topic. A single page filled with 20% content and you are done with the topic. It's basically a set of flashcards that teaches you just the terms and what they mean. Not how, why or what situations you need to keep a topic in mind for.
If you're a professional looking for insight from another professional that goes into depth; Stay away. You won't be happy. If you are just learning about the fundamentals of design, then grab it and it will be a great piece of knowledge to keep beside you while you learn for the first few months. But, rest assured once you are beyond the very simple stages of design this book will collect dust on your shelf.
Overall. Good book. Not bad and not great. But worth twenty bucks...
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From the Publisher
Universal Principles of Design, Revised and Updated:
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26 Anthropomorphic FormA tendency to find forms that appear humanoid or exhibit human-like characteristics appealing. The Method Dish Soap bottle designed by Karim Rashid put the Method brand on the map. Though not free of functional deficiencies (e.g., leaking valve), its abstract anthropomorphic form gave it a sculptural, affective quality not previously found in soap bottles. Contrast it with its disappointing replacement. |
62 Contour BiasA tendency to favor objects with contours over objects with sharp angles or points. From top left to bottom right, the Alessi il Conico, 9093, 9091, and Mami kettles arranged from most angular to most contoured. At the extremes of this continuum, the il Conico will be most effective at grabbing attention, and the Mami will be most liked generally. The 9093 and 9091 incorporate both angular and contoured features, balancing attention-getting with likeability. Historically, the il Conico and 9093 are Alessi’s best-selling kettles. |
120 Hick’s LawThe time it takes to make a decision increases as the number of alternatives increases. The Hick’s Law equation is RT = a + b log2 (n), where RT = response time, a = the total time that is not involved with decision making, b = an empirically derived constant based on the cognitive processing time for each option (in this case 0.155 seconds for humans), n= number of equally probable alternatives. For example, assume it takes 2 seconds to detect an alarm and understand it’s meaning. Further, assume that pressing one of five buttons will solve the problem caused by the alarm. The time to respond would be RT = (2 sec) + (0.155 sec)(log2 (5)) = 2.36 sec. |
168 Not Invented HereA bias against ideas and innovations that originate elsewhere. In 1982, the Sinclair ZX81 was licensed to Timex for resale in the United States as the Timex Sinclair 1000. The computers were identical except for the name on the case and minor motherboard differences. Sales were strong. With subsequent models, however, NIH syndrome inclined Timex to introduce more and more changes. Eventually, the product divergence created issues of software compatibility — costs went up, sales went down. Timex dropped out of the computer market in 1984. |
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Top reviews from other countries
Benny
Incredible book, LAZY LAZY LAZY republication
Reviewed in the United Kingdom on September 10, 2013Verified Purchase
pn
Awesome book! Not just for designers
Reviewed in the United Kingdom on May 3, 2013Verified Purchase
David Jones
A pretty good read and it's simple and easy to follow and understand
Reviewed in the United Kingdom on February 3, 2016Verified Purchase
DBVR
A Little bit of everything and where to find out more
Reviewed in the United Kingdom on August 21, 2014Verified Purchase
ERB
Essential Reference Book for anyone involved in 'design'
Reviewed in the United Kingdom on January 6, 2015Verified Purchase
