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Universal Principles of Design Hardcover – October 1, 2003
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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About the Author
William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
Top customer reviews
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1. The section about how to warn future civilizations of radioactive waste is utterly incorrect. The very solutions they offer in the book would draw people towards dangerous areas, not repel them, because of natural human curiosity. If I was hiking around and I saw the visuals suggested I would naturally want to go get a closer look. So, that was clearly overcooked design, when the simplicity of using depictions of skulls and related pictograms would do the trick, regardless of race, culture, background or language.
2. Part of the book regards how to not deter customers from entering an establishment, such as a store or a restaurant. One example they give is to avoid having salespeople waiting for you at the door. In another part of the book, they use the Apple stores as an example of a successfully inviting design, which is ironic given that the first thing you see upon approaching an Apple store is salespeople waiting for you at the door.
I'm not sure how these errors made it into the book but it is otherwise very good and I recommend it.
I bought this book intending to use it as a tool for a basis for design education, but find that I can't really use it as such. I'll need another book that has more in-depth, coherently organized content as a teaching tool. Still don't know if I will return it, but I am sure I will find it useful later in my career.
The book is well layed out and easy to get into just one topic without having to read everything. Great for reference and education. A beautiful hardcover book. Whether you design products, webpages, software systems or entire buildings this one is for you.
If there is only one book to be recommended on design, this is THE ONE!
Most recent customer reviews
This is a terrific book, a concise compendium of 125 "universal principles...Read more