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John Chisholm

Unleash Your Inner Company: Use Passion and Perseverance to Build Your Ideal Business Hardcover – Illustrated, October 6, 2015

by John Chisholm (Author)

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Unleash Your Inner Company distills John Chisholm’s four decades of successful entrepreneurship in Silicon Valley into ten steps to discover, launch, and scale the ideal business for you. You will learn how to:

Mobilize your passions and perseverance to reinforce each other and achieve your goals
Discover unsatisfied human and customer needs in those areas where you have natural advantages
Match those needs with your resources and strengths (your “STARS”) to assess which needs fit you best
Improve those fits by acquiring and developing the right resources and strengths; differentiate yourself by being not better, but different, from competitors, even well-established ones
Innovate by combining things you already know in novel ways
Partner with firms and individuals so you and your business can focus on what you do best
Evaluate your options and choose the best one for you
Launch and scale up your successful business, uniquely tailored to you and your strengths.

Along the way, you will discover:

That you have many more resources and advantages for success than you realize
How and when to choose a co-founder and team members
How to avoid competitors, and thus gain time and space to get established
How to find, nurture, and ride positive feedback loops within yourself, with your team members, and among your customers
How to build and maintain your self-confidence despite setbacks
If, when, and how to raise money
How to evolve and scale your business, no matter how modest, into a large enterprise, if you so desire
When to comply with, or circumvent, or oppose regulations that impede the formation or growth of your business
What you can learn from Apple, Google, Facebook, and Uber.

You will learn from the author’s mistakes—as many as he was able to squeeze into the 400 pages of this book—so you don’t make the same ones.

Regardless of your background, location, interests, and passions, the timeless and universal insights, principles, anecdotes, and exercises of Unleash Your Inner Company will inspire and guide you from your first steps, through every kind of obstacle, to the ultimate success of your venture.

Print length

424 pages
Language

English
Publisher

Greenleaf Book Group Press
Publication date

October 6, 2015
Dimensions

5.9 x 1.6 x 9.1 inches
ISBN-10

1626342113
ISBN-13

978-1626342118
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Editorial Reviews

Review

''Successful entrepreneurs like John Chisholm seldom jump conceptual and almost never write books like John's, full of deep thinking and well worth reading.''
--Bob Metcalfe, founder, 3Com; coinventor of Ethernet; University of Texas at Austin Professor of Innovation

''The definitive primer for entrepreneurs, filled with invaluable wisdom and uncommon insights.''
--Joon Yun, MD, President, Palo Alto Investors; creator, $1 Million Palo Alto Longevity Prize

''People across the nation and the world should embrace this book.''
--Lorraine Hariton, special trade representative, US Department of State

''Jam packed with insights...Highly recommended.''
--Ben Casnocha, coauthor of #1 New York Times best seller The Start-up of You

''Those with the ambition to launch a new company should read this book carefully.''
--Jim Champy, coauthor of Reengineering the Corporation

''Distills the lessons of a lifetime to give aspiring entrepreneurs a head start on success.''
--L. Rafael Reif, President of MIT

''Experienced and first-time entrepreneurs alike will find Unleash Your Inner Company invaluable for turning their ideas into a successful business.''
--John S. Reed, former Chairman of Citigroup and New York Stock Exchange

''John emerges as the Yoda of the inner game of startups.''

----Rob Johnson, President of the Institute for New Economic Thinking

About the Author

JOHN CHISHOLM, CEO of San Francisco-based John Chisholm Ventures, has three decades of experience as Silicon Valley entrepreneur, CEO, and investor. He founded online software companies Decisive Technology (now part of Google) and CustomerSat (now part of Confirmit). He has invested in dozens of privately held companies and mentored hundreds of entrepreneurs on five continents.

He is president and chairman of the worldwide MIT Alumni Association, a trustee of MIT and of the Santa Fe Institute, and a contributor to Forbes. He holds bachelors and masters degrees in Electrical Engineering and Computer Science from MIT and an MBA from Harvard Business School.

Product details

Publisher ‏ : ‎ Greenleaf Book Group Press; 1st edition (October 6, 2015)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 424 pages
ISBN-10 ‏ : ‎ 1626342113
ISBN-13 ‏ : ‎ 978-1626342118
Item Weight ‏ : ‎ 1.69 pounds
Dimensions ‏ : ‎ 5.9 x 1.6 x 9.1 inches

Best Sellers Rank: #1,615,668 in Books (See Top 100 in Books)
- #2,029 in New Business Enterprises (Books)
- #7,510 in Motivational Management & Leadership
- #11,449 in Entrepreneurship (Books)

Customer Reviews:
131 ratings

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JOHN DANA CHISHOLM, CEO of San Francisco-based John Chisholm Ventures, has four decades of experience in Silicon Valley as entrepreneur, CEO, and investor. He founded online software companies Decisive Technology (now part of Google) and CustomerSat (now part of Confirmit). He has invested in dozens of privately held companies and mentored thousands of entrepreneurs on six continents.

He a trustee of MIT and of the Santa Fe Institute, past president and chair of the worldwide MIT Alumni Association, and a contributor to Forbes. He holds bachelors and masters degrees in Electrical Engineering and Computer Science from MIT and an MBA from Harvard Business School.

He is the author of Unleash Your Inner Company and of Integral: A Mathematical Odyssey.

An avid mountain climber, he has summited Mounts Rainier, Shasta, St. Helens, and Whitney.

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Zachary

A True Gem – Brilliantly Blends the Practical and Personal Elements of Entrepreneurship

Reviewed in the United States on October 21, 2015

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Unleash Your Inner Company (UYIC) is a true gem in a genre too often dominated by mediocre books.

UYIC is part self-help and part rigorous step-by-step guide through the concrete process of starting a company. UYIC straddles these genres marvelously by avoiding the airy platitudes of the average self-help book and the inaccessibility of jargon-filled tomes on business development. Chisholm's text is superior even to classic entrepreneurial guides like Ries' The Lean Startup or Steve Blanks' The Startup Owners Manual.

Here's why.

Rather than beginning with an abstract "customer need" and building outward, Chisholm begins with the entrepreneur him/herself. Yes, your product must fit a customer need, but your ideal business grows best from your own humanity: your strengths and interests – the things that make you, uniquely, you.

The early portion of UYIC asks the reader to look within and take stock of their strengths and passions. Only then can an entrepreneur be well-equipped to face the challenges of building a business. Great products come from courageous and authentic people: not an abstract customer development model. The hands-on elements of developing your business can't be divorced from the development of yourself – this logical fusion of personal and professional is the great service that Chisholm has provided with UYIC.

The latter chapters are increasingly technical, covering topics the range from prototyping 'minimum viable solutions' to pricing strategies. UYIC is not a lightweight text: chapters are rich with diagrams and actionable steps for product development and finance. Chisholm's crystal clear writing really shines and the short, digestible chapters keep you turning the page. Along the way, Chisholm touches upon too-often-neglected areas like choosing good co-founders and the power of focus. The chapter on frugality is brilliant: no one will walk away from it without reconsidering their spending habits.

Finally, Chisholm closes with sophisticated essays on the destructiveness of overregulation. (Ever ask yourself why entrepreneurship is so focused on apps? Because innovation is smothered in so many other areas of the economy.) UYIC ends with the ethics of entrepreneurship, which connects the nuts and bolts from earlier in the book with a coherent philosophy and worldview. All progress depends on how we can move the world from one of negative or zero-sum relationships (where some people always lose) to a world of positive-sum relationships (where exchange and cooperation improve everyone's life). Who makes the world more positive-sum? Entrepreneurs. There's poetry in Chisholm's selection of ethics as the end of the book. As you cultivate your own passion and persevere to grow a business from it, you're also a servant of social progress and humanity's highest goals.

I was impressed with how Chisholm's knowledge of complex systems theory shines throughout the text. (The pioneering Santa Fe Institute is even mentioned on the dedication page). Fans of systems theory will be thrilled by the way that Chisholm models evolutionary 'combinatorial systems' like technology in a concrete way that entrepreneurs can not only understand but actually use to generate business ideas.

We will undoubtedly give Unleash your Inner Company to the students in our program's entrepreneurship classes. Highly recommended.

12 people found this helpful

Helpful

Michael Goldsby

A thorough guide to developing the business AND the entrepreneur

Reviewed in the United States on May 7, 2017

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Unleash Your Inner Company by John Chisholm is that rare entrepreneurship book that goes into the actual details of how to do the startup activities that many business veterans take for granted. As an entrepreneurship professor, I'm always looking for a resource to complement our textbooks that comes from experienced and successful entrepreneurs and investors. It's quite clear from reading the book, that Chisholm has the experience and understanding from working with nascent entrepreneurs to write a book that's been missing on the market. He provides a 10 step process that starts with thinking about your own interests in starting a business and concludes with guidance on how to scale a business. Between those 10 steps are great detail in hitting each benchmark he prescribes. Too many entrepreneurship books provide vague guidelines without actionable advice for the person new to the startup game. That is not the case with this book. Additionally, Chisholm writes about the personal journey of entrepreneurship, which is often overlooked in business writing. Indeed, the business and the entrepreneur shape each other, and this book chronicles how those changes happen as the company grows. If the entrepreneur doesn't grow and adapt to the new challenges of each step, the company will struggle too. I commend Chisholm for using this as his theme throughout the book: thus, the title "Unleash Your Inner Company." A company is a reflection of its founder(s).

It's clear this book is the result of many years Chisholm spent contemplating what it really takes to start and grow a business. And the fact that he has lived the entrepreneurial life himself provides further proof this book can help others. Chisholm is a mentor to many entrepreneurs in Silicon Valley, and we're lucky that the rest of us in other parts of the country have a playbook like this to apply to the ventures we run and advise. As an entrepreneurship scholar, professor, and consultant myself for 17 years, I feel confident giving this book a 5 star ranking. I highly recommend "Unleash Your Inner Company."

8 people found this helpful

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Eric E.

Good read, a little redundant but helped me look at business from a different angle

Reviewed in the United States on December 21, 2017

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This is the first book I've read on starting a business, and it was for the most part, a positive experience. I did feel like some of the concepts were repeated a little too much for my tastes, but I understand the concept of repetition to learn a new concept. The one thing I was hoping would be discussed at some point in the book, never came up, at least not up till the end, there might be some appendix after the ending that discusses this but the kindle is asking me to leave my review now. I was really hoping there was some information on the process of getting your ideas protected, like patent information or what you should do when you have an idea that is mostly in the tech space, and don't know how to safely present the idea to potential investors and ensure that that won't just take your idea and claim it as their own.? If I have an idea for a new app or some hardware that interacts with an app, I don't know how to tell people the idea to raise capital without knowing how i should protect my ideas before talking with them. Other than that, there was some very good information in this book and would recommend it to someone that is interested in starting a company from their ideas.

One person found this helpful

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Magnus G.

Brilliantly on how to create value

Reviewed in the United Kingdom on January 16, 2017

Verified Purchase

The intangible and complex secrets of value creation revealed in clear concepts and practical ways.
This book gives you invaluable tools to discover your recources and opportunities and how to leverage them efficiently.
In addition to the obvious, this book should be obligatory reading for politicians, businesspeople and everyone that wants to create value for themselves and others and contribute to a better future in a real way.

David Furlong

A superb guide to making better decisions when starting a company

Reviewed in the United Kingdom on September 12, 2016

Verified Purchase

I would highly recommend this book for anyone in the stages of starting a startup.
The book is structured as a guide through the processes and challenges of starting a company - from how to select ideas which best suit you to how to pick a cofounder. It suggests to the reader methods of building good habits and is well written.

I would recommend this book over "The Lean Startup" as it provides a broader and clearer picture to the reader of how to make certain decisions when you're starting a company.

Cliente de Amazon

Un libro de cabecera siempre oportuno

Reviewed in Mexico on August 29, 2017

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Ofrece todo una panorámica de acciones, valores y reflexiones a fomentar en cualquier ciudadano de cualquier parte de nuestro país.

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Unleash Your Inner Company: Use Passion and Perseverance to Build Your Ideal Business Hardcover – Illustrated, October 6, 2015

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John Chisholm

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