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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. Paperback – October 10, 2001
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This book has given me many things to think about, I view the marketing department in a whole new way, and as someone who has a say in the company, I even bring out new ideas which break the mold and take the company into a new direction.
This book has given me the tools to come up with those ideas.
My main problem with Unleashing was the organization of the book. Unleashing the Ideavirus was a bit disjointed. It does not flow as nicely as the author's Purple Cow (by way the a 5 star book!) which I would highly recommend.
Ideal for companies trying to get a feel for how all these new technologies can actually be applied in a business sense.
The only trouble is things are happening soooo fast these days that you need to make sure you get an updated version as so many technologies have either evolved, are outdated or new better versions already!