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Unleashing the Killer App: Digital Strategies for Market Dominance Paperback – March, 2000
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"Unleashing the Killer App...is a best-of-breed primer for executives cramming for the new economy." -- Wired
"A practical and persuasive guide that focuses on how all businesses, even risk-averse old-line organizations, have an opportunity 'not just to survive but to exploit dramatic changes' wrought in their markets by technology.... Instead of shrinking from the hard problems facing existing corporations, Mr. Downes and Mr. Mui attack them head-on with 12 technology strategies to help build what the authors call 'killer apps.'" -- The New York Times
"It's rare that a business book distinguishes itself among the pack of cookie-cutter manifestos. KILLER APP rises above with skillfully written analysis and compelling company profiles that combine to map today's digital landscape." -- The Industry Standard
"Provocatively counterintuitive.... Truly eye-opening." -- Technology Review
From the Publisher
A Business Week Bestseller.
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On the other hand, the last chapter inspired one great idea for our dotcom business.
I think that the Blue Ocean Strategy book is what this book should have been and is a much better read regarding development for market segment domination.
Most recent customer reviews
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