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Unleashing the Killer App: Digital Strategies for Market Dominance Paperback – March 1, 2000

3.1 out of 5 stars 74 ratings

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Editorial Reviews

Review

"Unleashing the Killer App...is a best-of-breed primer for executives cramming for the new economy." -- Wired

"A practical and persuasive guide that focuses on how all businesses, even risk-averse old-line organizations, have an opportunity 'not just to survive but to exploit dramatic changes' wrought in their markets by technology.... Instead of shrinking from the hard problems facing existing corporations, Mr. Downes and Mr. Mui attack them head-on with 12 technology strategies to help build what the authors call 'killer apps.'" -- The New York Times

"It's rare that a business book distinguishes itself among the pack of cookie-cutter manifestos. KILLER APP rises above with skillfully written analysis and compelling company profiles that combine to map today's digital landscape." -- The Industry Standard

"Provocatively counterintuitive.... Truly eye-opening." -- Technology Review

From the Publisher

A Business Week Bestseller.

Product details

  • Publisher ‏ : ‎ Harvard Business Review Press; Revised Edition (March 1, 2000)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 243 pages
  • ISBN-10 ‏ : ‎ 1578512611
  • ISBN-13 ‏ : ‎ 978-1578512614
  • Item Weight ‏ : ‎ 12 ounces
  • Dimensions ‏ : ‎ 6.25 x 1 x 9.25 inches
  • Customer Reviews:
    3.1 out of 5 stars 74 ratings

Customer reviews

3.1 out of 5 stars
3.1 out of 5
74 global ratings
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