- File Size: 187 MB
- Print Length: 142 pages
- Publisher: Vook Inc. (July 23, 2010)
- Publication Date: March 8, 2010
- Language: English
- ASIN: B003WUYQSW
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #326,501 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Unleashing the SUPER Ideavirus Kindle Edition with Audio/Video
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Top customer reviews
I like him as a person. Here's one of the first things he says in the book, "Well, my secret is that I live by three pretty simple rules: Love your family. Work superhard. Live your passion." (location 38). It's difficult for me to take advice from someone I don't respect. Gary Vaynerchuk, I can respect.
I love what he has to say about being yourself: "Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say. Believe me, if you're that good, people are going to find you, and they're going to follow you, and they're going to talk. And getting people to talk is the point." (location 384).
Social media is a great interest of mine. I like being connected with people. I like it all: Facebook, Twitter, Pinterest, LinkedIn, etc. So maybe Gary Vaynerchuk was preaching to the choir here a little bit because I really agree with everything he talks about. It's free. It's easy. It's easy to get your name/brand/passion out there. He says in his conclusion that "social media is an important part of it for now, but maybe it won't always be. These concepts, however, are forever, no matter what the next business platform or social phenomenon turns out to be." (location 1264).
If you are a brand or a business or an entrepreneur or want-to-be, do yourself a favor, read this!
Gary immigrated to America with his parents from Belarus when he was three. From an early age, he began selling. He sold baseball cards, building a small empire at his school before branching out to trade shows and the mall. His success was cut short when he turned fifteen and started working in the family wine shop. Even though he couldn't drink the wares, he studied the wine guides and magazines to learn the lingo and be able to convince shoppers who came in for a bottle to take home a case. Then, during college, Gary discover YouTube.
Embracing the videos and convincing his father to let him, he started an Internet TV show dedicated to wine. Gary, who wasn't happy being stuffy and pretentious like other wine critics. He used his personality and "earthy" ways to describe wine (including a NY Jets spit bucket) in a video blog. In a few short months, sales increased over 500%.
Vaynerchuk is convinced everyone can accomplish the same exciting feat of building and online brand and attracting a large following. From there, dreams come true (his dream is to buy the Jets and I believe he will somehow pull it off someday). Through out the book, as he discusses his beliefs on building an online business with the devotion most reserve for sports teams. His energy is infectious.
While light on detail, Gary lays out some of the methods for creating an audience. He discusses the importance of building a brand, creating great content and being available on every platform. What's is most valuable, I believe, is his energy on the subject. He literally jumps off the page to motivate and make a believer out of the reader. The first time I read Crush It!, I was put off by the enthusiasm. This time through, however, it infected me and motivated me to start thinking about where my passion lies and how to leverage it.
My only complaint is the lack of detail on how to get started. I was hoping for a little more concrete detail. This book doesn't have it, instead containing general concepts and discussions about some venues to be aware of while building an online empire. I had to go searching in other places to find the detail and mentorship I wanted. Still, Vaynerchuk is a pretty good cheerleader.
Kind of want to create a blog - and buy some wine, too! Love watching Gary on YouTube now.
*If you are looking for an excuse to build your brand or just building an empire for your life, you have to get this book.
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The concepts are still relevant today, in 2017!
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