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BLU Life Play Unlocked Dual Sim Phone with Quad-Core 1.2GHz Processor, Android 4.2 JB, 4.7-inch IPS HD Display, 4G HSPA+ up to 42Mbps and 8MP Camera (Blue)

4.0 out of 5 stars 135 customer reviews
| 96 answered questions

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Available from these sellers.
  • Unlocked Dual SIM, 4GB storage; Android OS, v4.2 (Jelly Bean), Micro SD up to 32GB; 3G HSPA 850/1900
  • 4.7" IPS Display: HD (1280x720)
  • 8MP Camera with LED Flash with HD recording (1080p), 2MP Front Camera for Video Calling and instant self portraits.
  • 7.9mm Slim Body Design
  • BLU Next Lens Technology: "One Glass Solution"
  • Unlocked cell phones are compatible with GSM carriers like AT&T and T-Mobile as well as with GSM SIM cards (e.g. H20, Straight Talk, and select prepaid carriers). Unlocked cell phones will not work with CDMA Carriers like Sprint, Verizon, Boost or Virgin.
1 new from $332.90 1 used from $130.00

Product Features

  • Size (LWH): 2.69 inches, 0.31 inches, 5.39 inches
  • Weight: 1 pounds
  See more technical details

Product Description

Product Description

The Life Play offers a 4.7-Inch vivid dislpay that captivates user! Powered by a 1.2 GHz quad core processor, 1GB RAM and the latest Android 4.2 Jelly Bea offers users the most up to date performace. Add to that a 8MP Camera with features such as LED Flash, geo-tagging, and 1080p HD Video Recording. All encased in a super thin 7.9mm housing that is sleek and stylish


life play blue
The BLU Life Play in blue (view larger).

With a focus on high-quality design and an affordable price, the BLU Life Play unlocked mobile phone enables you to combine all of your work and personal experiences in one incredible device. Running the Android 4.2 (Jelly Bean) operating system, the Life Play also comes with a 1.2 GHz quad-core processor and 1 GB of RAM to power your mobile multimedia.

Stylishly housed in a super thin, bright blue body, the Life Play features 4.7-inch Infinite View touchscreen display that offers an amazing viewing experience for your photos, videos, and games.

The Life Play's 8-megapixel rear camera enables you to snap detailed on-the-go photos, as well as capture professional quality Full HD 1080p video (at 30 frames per second). The rear camera also offers auto focus and macro shooting modes, an LED flash, and geotagging capabilities, and it's complemented by a front-facing 2-megapixel camera for video chats.

The Life Play also features 4 GB of internal storage that can be expanded via optional miroSD memory cards (up to 32 GB in size); GPS support for navigation and location services, plus a compass and gyro sensor; ultra-fast Wireless-N Wi-Fi and Bluetooth 4.0 connectivity; and multi-format music and video players.

Dual SIM Card

The BLU Life Play includes two SIM card slots. (SIM cards are small, exchangeable memory chips used by GSM-based carriers that give your phone its identity and number.) With two SIM card slots, the Life Play enables you to actively make calls plus send and receive texts from two phone numbers simultaneously. It's handy for your global travels as it enables you to make phone calls using a local SIM card phone number (to avoid roaming charges from your U.S. SIM card), while keeping your U.S. SIM card phone number active for emergency contacts.

Unlocked Phone

GSM and 3G Compatibility
  850 900 1800 1900 3G HSPA+
AT&T     850 MHz
1900 MHz
T-Mobile       1900 MHz*
Outside U.S. 850 MHz
1900 MHz
* Not available in all markets (as of May, 2013).

This unlocked cell phone can be used with a GSM network service provider, such as AT&T and T-Mobile. It will not operate with CDMA network service providers, such Verizon or Sprint. This phone does not come with a SIM card, and it requires that you provide a SIM card for usage with your selected service provider.

This mobile device offers quad-band GSM connectivity (850, 900, 1800, and 1900 MHz) for voice, text messaging, and 2G data. It also offers tri-band 3G HSPA+ connectivity (850, 1900, and 2100 MHz) that's compatible with networks offering ultra-fast 42 MBps speeds.

Note that the downloading of maps, games, music and videos and uploading of images and videos involves transferring large amounts of data. Your service provider may charge for the data transmission, and the availability of particular services and features may vary by carrier.

blu logo

BLU Life Play Unlocked Phone

Spec Highlights
  • 3G HSPA+ (42 MBps) connectivity, compatible AT&T and T-Mobile networks

  • Android 4.2 (Jelly Bean) operating system

  • 1.2 GHz quad-core processor

  • 4.7-inch HD touchscreen display (720 x 1280)

  • 8-MP rear camera (with 1080p video)

  • Front 2-MP camera

  • 4 GB storage + 1 GB of RAM

  • Memory expansion via optional microSD cards

  • Wireless-N Wi-Fi + Bluetooth 4.0

  • GPS for navigation and location services

andrd jlly

Android 4.2 (Jelly Bean) OS

Fast, fluid, and smooth, the Android 4.2 operating system (nicknamed Jelly Bean) offers effortless movement between home screens -- like turning the pages of a book. And it includes faster orientation changes, quicker switching between recent apps, and smoother and more consistent rendering throughout your mobile device.

Life Play black game
1.2 GHz quad-core processor for smooth multitasking, video, and gaming (view larger).

Browse and download thousands of free and paid apps from around the world via Google Play or the Amazon Appstore for Android.

Live in the Now

With Google Now, you get the right information at just the right time -- before you even ask. It can tell you today's weather before you start your day, or when the next train will arrive as you’re standing on the platform. You'll also be able to see popular photo spots nearby, track packages, get information about upcoming movies, and much more.

Smooth Operator

More reactive and uniform touch responses mean you can almost feel the pixels beneath as your finger moves across the screen. Jelly Bean makes your Android device even more responsive by boosting your device's CPU instantly when you touch the screen, and turns it down when you don't need it to improve battery life.

Smarter Keyboard, Now with Gesture Typing

Writing messages on the go is easier than ever with Gesture Typing -- just glide your finger over the letters you want to type, and lift after each word. You don’t have to worry about spaces because they’re added automatically for you.

Photo Sphere Camera

With Android 4.2, snap pictures in every direction -- up, down, and all around you -- and have them come together into incredible, immersive photo spheres that put you right inside the scene. View your photo spheres right on your phone, share them on Google+ with your friends and family, or even add them to Google Maps for the world to see.

What's in the Box

BLU Life Play handset; standard battery; wall charger; Micro USB cable; 3.5mm earbud headphones; screen protector; silicon case; quick start guide

This phone comes with a U.S. manufacturer's warranty (1-year).

life play blue rear
8-megapixel camera (view larger).

Product Information

Product Dimensions 2.7 x 0.3 x 5.4 inches
Item Weight 1 pounds
Shipping Weight 14.4 ounces
Item model number L100A
Batteries 1 Lithium ion batteries required. (included)
Customer Reviews
4.0 out of 5 stars 135 customer reviews

4.0 out of 5 stars
Best Sellers Rank #289,665 in Cell Phones & Accessories (See Top 100 in Cell Phones & Accessories)
#4,761 in Cell Phones & Accessories > Unlocked Cell Phones
Discontinued by manufacturer Yes

Warranty & Support

Product Warranty: For warranty information about this product, please click here


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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Bought the White version online on eBay as amazon did not have it in stock at the time, so I'll be reviewing my experiences on the BLU Life Play from the past couple of days.

My first impressions is that the phone is pretty amazing, its solid to feel in the hand and feels lightweight. At only 7.9mm thin, its almost as thin as the Samsung Galaxy S4 while having the performance reminiscence of a top-notch 2012 smartphone.

So how does it perform in 2013... lets find out!


The build quality is amazing, and its feels very solid to hold in the hands. the back cover is made out of plastic but unlike such models like the S4, its has a more matte finish than a glossy, making it more durable to hold in the hands. Has 4GB of internal storage and only ~1GB is accessible but you can add an external micro SD card up to 32 GB (I have one and it works). Has a dual sim slots (1 mini and 1 micro) and its unlocked as well so you can use with any GSM service provider with the correct APN settings.

With a 1.2 Quad-Core processor, its pretty fast and also has 1 GB of RAM. The phone runs smooth but you'll feel the occasional lag when opening/switching apps very quickly. But all apps I have tested so far (Facebook, Youtube, Gmail, Maps) runs without any problems. For the geeks, my quadrant score was 4068, so still pretty good but far less than the top-notch.

Battery Life
With a 1800 mAh battery that is removable, I was able to get though a full day somewhere between 60-70% left and that was with a single phone call, some web browsing, and texting. So my rating of the battery life on this phone is pretty good and it will last.
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Verified Purchase
$230 is a pretty darn good price for this phone which includes a case and screen protector.

- Bright and clear 1280x720 IPS LCD. Great viewing angles with sharp text.
- Good 8MP camera. I compared pictures taken with the Life Play and my Galaxy S 2 (IMO great camera picture quality) and found them to be comparable. The 1080 video recording look pretty good as well. No lag or stutter.
- The speaker and earpiece were loud enough for me. Phone call quality (this is a phone afterall right?) was good.
- Decent battery life. As with most modern smartphones you'll want to charge it halfway through the day.
- The MTK MT6589 chipset is powerful enough to play some 720P MKVs containing H.264 video and DTS audio played back through MXPlayer using software decoding. I'm not a big gamer on cell phones but I did load up Dead Space. Extremely smooth gameplay.
- MicroSD slot.
- Dual SIM: One is a micro-SIM and the other is a regular SIM slot. I only used one SIM.
- WiFi and Bluetooth radios worked without a hitch. Phone has support for HSDPA 850/1900 which is perfect for AT&T, AT&T MVNO customers, and some T-Mobile customers depending on location. Supposedly supports 42Mbps downloads and 21 Mbps uploads but I couldn't really verify that since I'm running on a AT&T MVNO.
- GPS locks quickly and stays locked. Good accuracy according to GPS Test app.
- Phone is VERY thin and light.
- Almost stock Android 4.2.1.

- Only 4GB of storage of which 1.75GB is user accessible. Keeps prices down I suppose.
- USB and audio ports on top of phone. I prefer my USB ports on the bottom but this is probably just user preference. At least the USB port isn't on the side of the phone.
- No HDMI out support.
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Verified Purchase
I'm not a phone whiz at all but I've been researching my next phone for quite a while now and the Life Play seemed to have everything I wanted at a great price (ok...I did really want the Life One but couldn't wait for it). Got it today, and voila! I'm up and running! Set up is easy, all very intuitive. Call quality is great. Main camera is awesome and front camera really darn good. Can't comment on the data speeds yet as I am using a t-mobile sim at the moment and limited to 2G because the phone isn't 1700/2100 (t-mobile's 3g/4g frequencies). My new sim card (for use on AT&T 1900 band) will be here in a day or two so we'll see but I have high hopes for high speed based on the amazing wi-fi speed. And did I mention that the phone is super light, amazing screen colors and a very lovely blue color. Again, I would have preferred the yellow but was too impatient so I opted for the blue and I really like it. Also appreciate the included cover and screen protector.
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Verified Purchase
I just received this device to replace a Galaxy Note II that I lost.
Set up was easy with one major exception. I could not get internet/data via cellular.
I called ATT and they verified everything was fine with my account.
I narrowed the issue down to the APN settings, and by trial and error came up with a workable configuration. If yours does not work out of the box, this may work for you.

AT&T APN Settings for BLU Play
Media Net
APN: wap cingular
APN Type: default
Proxy: not set
Port: 8080
Username: wap@cingulargprs.com
Password: cingular1
Server: not set
MMSC: http/device.home
MMS Proxy: not set
MMS Port: not set
MCC: 310
MNC: 410
Authentication Type: net set
APN Protocol: IPv4
APN roaming protocal: IPv4
APN enable/disable: enable
Bearer: automatic

So far I like it. Its light, has no bloatware apps, and other than a tinny speaker its a great device.
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