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Unlocking Generational CODES: Understanding What Makes the Generations Tick and What Ticks Them OFF by [Liotta, Anna]
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Unlocking Generational CODES: Understanding What Makes the Generations Tick and What Ticks Them OFF Kindle Edition

4.5 out of 5 stars 26 customer reviews

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Editorial Reviews

Review

"Whether you're a Traditionalist, Baby Boomer, Gen Xer, or Millennial (Gen Y) this book will change how you perceive others and enhance your relationships and results with everyone you know."  - Brian Tracy, author of Earn What You're Really Worth

5.0 out of 5 stars Anna Liotta is a PIONEER in generational work! May 23, 2013
By Terri Suresh
I have put to work many of her tips based on the knowledge from this book and it has made a huge impact not only in by business, but my personal life as well! I highly recommend this book, especially for ANY business leader or owner who is stuck trying to figure out why sales are declining, customers are not returning; and for parents who cannot understand why they cannot communicate to their adult children!


5.0 out of 5 stars Highly-relevant, May 29, 2013
By 
Dennis Ahrens 
Anna Liotta's "Unlocking Generational Codes" is a well-researched, accessible and relevant introduction to generational dynamics. Connecting and working with others from a generational perspective pays big dividends, and this book suggests a framework for effective action in work settings and interpersonal relationships. The author is a well-known consultant and speaker who has worked with Fortune 50 companies, non-profits and government agencies.


In an age of innovation, lightning speed change, and mass collaboration, Unlocking GENERATIONAL CODES is a must read for personal and organizational success in the new economy. If you are a baby boomer trying to understand Gen X. and the Millennials (or the other way around), Anna Liotta explains how to bridge the gap to drive your company forward. -Martin Fox, CEO with the Center for Global Leadership

From the Author

What makes me, Anna Liotta, the person to convey this information and aid in unlocking Generational CODES? My exploration of how generational paradigms influence leadership and family began in childhood. As number eighteen in a family of nineteen children, I started to experience generational impacts on life at a very early age.
 
After all, if you include my grandparents, parents, siblings, nieces and nephews and their children and now even grandchildren, my family's span of years covers all six generations alive today. I didn't, however, consider how significant it was that I was raised in such a multi-generational family until my sophomore year of college.
 
In my Organizational Development class, I saw a video that would change my life. The video, based on the work of author Morris Massey, was called What You Are Is Where You Were When. The video's message was that the events that happened in the world when you were ten years old forever influenced your worldview. I was astonished. Besides thinking about what happened when I was ten, I applied the idea to other members of my family. For the first time, I thought about what the world was like when my father was ten years old: The United States was in the middle of the Great Depression. My father was orphaned as a baby, so he would not meet his siblings and extended family until he was ten years old. As I began to think about how those events may have shaped his worldview and his parenting choices, I reevaluated my reactions to what I had perceived as his strictness and over-protectiveness. My relationship with my  dad was forever changed by that simple insight. An idea began to form within me that would take years to express, "What if we could all understand the formative events and core influences of the people we love, live and work with?" This book is the expression of those early nuggets of insight and joy that changed my life.
 
That video and the realizations that followed it led me to become more involved in generational studies, keynote addresses, training, and consulting. It became readily apparent to me that something was needed to provide a framework in which the power of understanding generational paradigms could be harnessed and put to effective use. After a number of attempts to create this framework to improve understanding of these paradigms, I discovered some general elements or categories for how members of each generation thought and acted, and if compared, these elements clearly showed how each generation approached family relationships as well as professional and other life issues. This approach resulted in identifying a number of elements,
a prism if you will, through which generational characteristics could be identified and generally understood. The result of that framework and understanding is this book and the information it contains. I hope readers will find it a useful and insightful tool for bringing the power and knowledge of different generations to bear on personal and professional issues, and ultimately, for enriching our love and understanding of the people in our lives.

Product Details

  • File Size: 370 KB
  • Print Length: 206 pages
  • Page Numbers Source ISBN: 1935586424
  • Publisher: Aviva Publishing New York (November 16, 2011)
  • Publication Date: November 16, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B0068U4IU4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #307,050 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition
Ms Liotta's book made me realize that I was targeting the wrong generation for my new business. What an eye opener!! I thought I was unquestionably of one generation and now I know why I've never felt like I belonged. Her fun examples and writing style makes this a no-brainer must-read for anyone - business leader, teacher, people manager, etc. I can pick up and turn to any section and get something new every time. This book will be a go-to reference within easy reach that I will be able to use with my own consulting clients. A gem!
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Format: Kindle Edition Verified Purchase
The book is not simply for the business world or for us to become socially savvy. It is also is something that every perplexed grandparent should read. A premise is made that the lack of communication with the younger generations is due to their placement on life's continuum and our own. It is not necessarily because younger generations do not seem to care the way we think they should, but because they view the world through a different lens than we of an older generation. We are who we are, with regard to values and attitudes and how we communicate, largely due to the period in time in which we were born coupled with life's experiences.

Another life area that could benefit would be the church. To have the younger generations understand the relevancy of the church, the language that the church and congregation lives and speaks should show an awareness of each generational frame of reference. If there comes intrinsic awareness, then true, two-way communication may begin. There will no longer be the "old faction" and the Kids, with a bunch in the middle.

I might say that a hard copy of the book might be better than a Kindle version. Being one who likes to flip around, write in margins, and copy graphs, a hard-copy would be more expedient for me at least. This is not to say that I don't love my Kindle.
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Format: Kindle Edition
I find the information in this book fascinating! Anna Liotta explained the differences in the generations expectations and communication styles in an easily understandable and entertaining manner and gives you ways to immediately apply what you have learned. She really knows her stuff! She answered questions that I totally needed answers to but didn't even know how to ask. I highly recommend this book for anyone doing business or interacting with anyone from another generation. This is information that WE ALL need to have to move forward successfully in today's rapidly changing world. Great book!
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Format: Kindle Edition
A review from Blog Critics Magazine, first published online February 22, 2012

Early in "Unlocking Generational CODES," Anna Liotta tells a story of her ninety-plus mother washing and saving a piece of tinfoil so it can be reused again. It's a simple story but one I could instantly relate to as I thought of my own grandmother who would reuse paper plates and whom I used to remind, "Grandma, the Great Depression is over." Most of us recognize the thrift of that generation as a generational mark--its members experienced or feared want and were going to ensure they were not in that situation again.

But Anna Liotta takes the generational differences so much further than just what many view as certain generations' idiosyncrasies. As the eighteenth of nineteen children, herself a Gen Xer with Baby Boomer siblings and Traditionalist parents, and now Millenialist and Nexter nephews and nieces, Liotta knows what it is like to be surrounded by multiple generations and have to communicate effectively with all of them. And she has conveyed her own experiences and used them as the touchstone for a multitude of research on the generations and how they function. I had no idea until I read this book how the perspectives of different generations contrasted so much--how Baby Boomers butted heads with Traditionalist bosses when they entered the workplace, why Millenialists seem to expect constant praise and guidance in their work, or even that I truly was the product of my own generation--Generation X.
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Format: Kindle Edition Verified Purchase
I read this book in the hard copy version and couldn't wait for the Kindle version to come out so that I can keep it with me on my travels. It is an easy to read ready reference to the generations. As a "boomer" I certainly had my opinions about those "other" generations....mostly wrong or at least somewhat misguided. This book unlocks understanding that can be critical in leadership situations and helpful in business situations. Even with the internet and everything electronic (sorry Kindle) we can't get away from the personal people-to-people reality of daily living. And remember its a two-way street. It's not just on the "older" generation to learn and understand, the younger up and comers will find what's in this book critical to their success.
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By Kolchak on April 18, 2015
Format: Kindle Edition
Time out. Let gen-x have a say. Five key points? Here we go: watergate, Iran-contra, Voodoo economics and Reagan layoffs, blowjobgate. We grew up with that, if you look for a magic answer to explain us v authority you are over thinking.
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