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Mario Lurig
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Unlocking Kickstarter Secrets: Crowdfunding Tips and Tricks Kindle Edition

by Mario Lurig (Author) Format: Kindle Edition
Unlocking Kickstarter Secrets is your guide to creating a successful Kickstarter or Indiegogo project. The e-book offers guidance, tips, and tricks for creating, marketing, and fulfilling your project goals.

Do you want to learn how to determine how much money to raise? What kinds of rewards attract backers? How to use pricing to your advantage? Learn these answers and more with this concise guide to crowdfunding.

Condensed Table of Contents
------------------------------------------
The Platform: Crowdfunding Websites
..... Kickstarter | IndieGoGo | Choosing Your Platform
Core Ideas for Any Project
..... Make it Personal | Humour Sells (Better Than Sex) | Share More, Hide Less | Know Your Audience (of One)
..... Video: Short, Well Produced, Informative |Make Sure You're Ready | How Much and How Long | A Note About Paying Yourself
Creating Rewards
..... Popular Reward Levels | Breakdown of a Reward's Costs | Be Sensitive to Market Price | Great Rewards Have Less Anchors
..... Reward Types
..... ..... Good Feelings Rewards | Public Recognition Rewards | Digital Goods | Physical Goods | Unique Experience Rewards
..... Using Limited Rewards to Encourage Immediate Action | Branding Rewards: Pandering to an Audience
..... Not Listening to Backers | Bonuses and Stretch Goals
Marketing your Project
..... Search Engine Marketing | Day and Time of Launch | Buy Local |Keeping Project Details Updated | Friends and Family
..... Say Thank You Everywhere | Long-term Planning for Success | Paying for Advertising | To-Do List Before the Project Deadline
Success! Now What?
..... Turning Fans into Fanatics | The Backer Survey | Marketing Round 2 | Pay it Forward
Additional Resources

About the Author
------------------------
Mario Lurig has been a Kickstarter project backer since November of 2009 and successfully completed his first project in December of 2011, raising 1700% of his original goal. Mario combines his personal experience as both a backer and project creator with research in behavioural economics, pricing strategies, and marketing tactics to put together an invaluable resource for future project creators.
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  1. Print length
    52 pages
  2. Language
    English
  3. Accessibility
    Learn more
  4. Publication date
    July 7, 2012
  5. File size
    382 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
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Editorial Reviews

About the Author

Mario Lurig has been a Kickstarter project backer since November of 2009 and successfully completed his first project in December of 2011, raising 1700% of his original goal. Mario combines his personal experience as both a backer and project creator with research in behavioural economics, pricing strategies, and marketing tactics to put together an invaluable resource for future project creators.

Product details

  • ASIN ‏ : ‎ B008IL46MQ
  • Publisher ‏ : ‎ Slowpreneur
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ July 7, 2012
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 382 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 52 pages
  • Page Flip ‏ : ‎ Enabled

About the author

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Mario Lurig

Mario Lurig

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Mario Lurig was born on the island of Reunion off the coast of Madagascar, and has spent his earliest years in other exotic regions such as Kenya and the U.A.E. Currently residing in Boulder, Colorado, USA, his writing career has always been inspired by his interests at the time. His first book was a reference guide for PHP, a web programming language, while his next book abused his extrovert personality. When faced with strangers, Mario always finds his way into rewarding conversation.

An avid cyclist and tennis player, Mario is also 1-0 in knife fights, due to a silly incident in his late teens. He currently runs a website for authors called NovelRank.com as one of his numerous side projects.

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