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Unmistakable: Why Only Is Better Than Best Hardcover – August 2, 2016
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"If you're interested in short-term fame and fleeting status, you're better off with reality TV and the latest social network. But if you want to change the world, this book will inspire, encourage, and equip you. The stories are powerful and the advice is rock solid."
- CHRIS GUILLEBEAU, author of Born for This and The $100 Startup
"High-octane self-motivation is the foundation of any creative or entrepreneurial enterprise. Srinivas Rao's Unmistakable is the foundation of that foundation. Read it!"
- STEVEN PRESSFIELD, author of The War of Art
"Srinivas has written an engaging, inspiring, passion-filled permission slip for you to speak and live your truth. Which is the only true currency we have in this fast-moving, competitive world."
- PAMELA SLIM, author of Body of Work and Escape from Cubicle Nation
“Rao provides a fascinating deconstruction of the factors, mindsets, and habits that must all combine to create an unmistakable life.”
- CAL NEWPORT, author of Deep Work
“Several years ago, I got a request to go on Srinivas’s podcast. It was a small show then but in the years since, I’ve seen it grow into one of the biggest and best shows around and watched the creator become a bestselling author and an inspiring leader. How did he do it? By following the exact ‘unmistakable’ formula laid out in this book.”
- RYAN HOLIDAY, author of The Obstacle Is the Way and Ego Is the Enemy
“This book is a wonderfully concise collection of insights from edgy thought leaders mixed with Rao’s own personal narrative. His struggles, his breakthroughs, and his relationship with surfing, as a sanctuary and a metaphor for inspiration, will inspire you in turn to tap into your own unmistakable work. Congratulations, Srinivas, for writing a soulful, poetic, and accessible little book.”
- ERIK WAHL, artist and author of Unthink
About the Author
Srinivas Rao is the host and founder of the popular podcast, the Unmistakable Creative, where he's interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. His self-published book The Art of Being Unmistakable was a Wall Street Journal bestseller.
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Top Customer Reviews
If you've struggled as a creative or an entrepreneur, it's most likely because you've tried to follow someone else's "30 days to success" formula.
Srini Rao takes you on his personal journey, not to sell you on a way to follow his path. Instead, this book is an argument for going "where there is no path," and leaving a trail.
Besides his own story, Srini shares those of other creative entrepreneurs who aren't just the ones you've heard over and over again on the podcast circuit. These are individuals who are really "unmistakable." We get a glimpse at what makes these folks tick and a few takeaways. Don't judge the physical size of the book. It's packed full of insight and nuggets you'll want to take into your own life and business!
Rather than lamenting over the fact that society has sold an entire generation a story that is completely smoke and mirrors, Srini tells you how you can overcome it. Not merely to be one of the best or the best at what you do but rather be easily identifiable as THE ONLY one who does what you do.
Have you met a suit salesman that you can remember his name from 20 years ago? I can because he was unmistakable. Can you remember a garbage collector who was unmistakable in his craft? I have an answer for this one too. You don’t have to be world famous for what you do, you simply have to do what you do in such a way that no one else could copy the art of your craft. Similarly, Srini is unmistakable in his ability to get to the root of a person and draw out what makes that person tick.
I met Srini Rao at AJ Leon’s Misfit Conference in 2015. When I found out he had a podcast, I figured I would give it a trial listen and I’ve been hooked ever since. Srini has the ability to pass by the superfluous excesses of many interviewers and dig deeply and that also carries over to his writing. When I found out he had written a book, I quickly devoured the Art of Being Unmistakable and his effective, clear writing hasn’t diminished with this new title.
For those who think that the formula has been good to them and they don’t need to be unmistakable, look at the examples of lives that have been upended from retail clerks all the way to middle managers to CEO’s that thought they were the best at what they do. Best is no longer good enough…this world requires you to be unmistakable and Srini helps you develop your own roadmap to reach your destination.
If you're struggling in your career right now...Unmistakable is for you.
If you have entrepreneurial or artistic aspirations...Unmistakable is for you.
If you're almost at the finish line of your endeavor but need a second wind...Unmistakable is for you.
If you want to achieve success without 'selling out' or being inauthentic...Unmistakable is for you.
I've been at all of those points over the last few years, and Unmistakable is for me.
It is not that the writing is particularly bad - although I think he is very long-winded, and most of the time I was not sure about the point he was trying to make. It is just that the book is very average. There was not a single new insight I gained from this book which I have not read somewhere else before. And for a book which is about being "Unmistakable" that is quite a feat. So where I may have given the book a 2 or 3 start rating under other circumstances, given the premise of this book I give it a 1 star.
The only thing unmistakable is that I did not bother finishing the book.