- Hardcover: 224 pages
- Publisher: Portfolio (August 2, 2016)
- Language: English
- ISBN-10: 1101981709
- ISBN-13: 978-1101981702
- Product Dimensions: 5.2 x 0.8 x 7.2 inches
- Shipping Weight: 9.6 ounces (View shipping rates and policies)
- Average Customer Review: 49 customer reviews
- Amazon Best Sellers Rank: #572,496 in Books (See Top 100 in Books)
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Unmistakable: Why Only Is Better Than Best Hardcover – August 2, 2016
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"If you're interested in short-term fame and fleeting status, you're better off with reality TV and the latest social network. But if you want to change the world, this book will inspire, encourage, and equip you. The stories are powerful and the advice is rock solid."
- CHRIS GUILLEBEAU, author of Born for This and The $100 Startup
"High-octane self-motivation is the foundation of any creative or entrepreneurial enterprise. Srinivas Rao's Unmistakable is the foundation of that foundation. Read it!"
- STEVEN PRESSFIELD, author of The War of Art
"Srinivas has written an engaging, inspiring, passion-filled permission slip for you to speak and live your truth. Which is the only true currency we have in this fast-moving, competitive world."
- PAMELA SLIM, author of Body of Work and Escape from Cubicle Nation
“Rao provides a fascinating deconstruction of the factors, mindsets, and habits that must all combine to create an unmistakable life.”
- CAL NEWPORT, author of Deep Work
“Several years ago, I got a request to go on Srinivas’s podcast. It was a small show then but in the years since, I’ve seen it grow into one of the biggest and best shows around and watched the creator become a bestselling author and an inspiring leader. How did he do it? By following the exact ‘unmistakable’ formula laid out in this book.”
- RYAN HOLIDAY, author of The Obstacle Is the Way and Ego Is the Enemy
“This book is a wonderfully concise collection of insights from edgy thought leaders mixed with Rao’s own personal narrative. His struggles, his breakthroughs, and his relationship with surfing, as a sanctuary and a metaphor for inspiration, will inspire you in turn to tap into your own unmistakable work. Congratulations, Srinivas, for writing a soulful, poetic, and accessible little book.”
- ERIK WAHL, artist and author of Unthink
About the Author
Srinivas Rao is the host and founder of the popular podcast, the Unmistakable Creative, where he's interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. His self-published book The Art of Being Unmistakable was a Wall Street Journal bestseller.
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Rather than lamenting over the fact that society has sold an entire generation a story that is completely smoke and mirrors, Srini tells you how you can overcome it. Not merely to be one of the best or the best at what you do but rather be easily identifiable as THE ONLY one who does what you do.
Have you met a suit salesman that you can remember his name from 20 years ago? I can because he was unmistakable. Can you remember a garbage collector who was unmistakable in his craft? I have an answer for this one too. You don’t have to be world famous for what you do, you simply have to do what you do in such a way that no one else could copy the art of your craft. Similarly, Srini is unmistakable in his ability to get to the root of a person and draw out what makes that person tick.
I met Srini Rao at AJ Leon’s Misfit Conference in 2015. When I found out he had a podcast, I figured I would give it a trial listen and I’ve been hooked ever since. Srini has the ability to pass by the superfluous excesses of many interviewers and dig deeply and that also carries over to his writing. When I found out he had written a book, I quickly devoured the Art of Being Unmistakable and his effective, clear writing hasn’t diminished with this new title.
For those who think that the formula has been good to them and they don’t need to be unmistakable, look at the examples of lives that have been upended from retail clerks all the way to middle managers to CEO’s that thought they were the best at what they do. Best is no longer good enough…this world requires you to be unmistakable and Srini helps you develop your own roadmap to reach your destination.
A few times, interviews popped up on my feed and I briefly questioned Srini's sanity. I was uncertain how I could relate to or what I could learn from an ex-con, a graffiti artist or a polarizing parenting advice blogger. Invariably though, I found that Srini was able to extract and distill the most profound insights, far exceeding my expectations, expanding my awareness and broadening my world view. Srini is the connector and the catalyst behind the most important movement of our generation - redefining what it is to be a "creative" and demonstrating the transformative power that creativity, intention and hard work have on our productivity, our happiness and humanity itself. Srini, you are "The Only", your work matters more than you know and I thank you.
Srini brilliantly uses the metaphor of surfing to describe the ups, down, and thrills of finding your own path. Wether you are just starting out or have been sharing your work online for a while, this book has something for you. He offers practical advice, highlights other successful artists, and shares life lessons, all while telling a story of personal growth and struggle. Most importantly he does not avoid the more difficult aspects of his journey and talks openly about some of his darker moments.
I've had the privilege of knowing Srini since 2013 and it's been amazing to watch his growth as a writer, podcaster, and artist. This is by far his best book yet and I can't wait to see what he does next.