From the Author
As a practicing architect, weekly Houzz editorial contributor, and a homeowner I've used Houzz.com for design inspiration, as a platform for sharing ideas with clients and as a marketing tool for my business. I created this handbook because it was the guide I was looking for when I opened my architecture practice and I was struggling to find marketing channels that resonated with the kind of client's I was looking to work with. I've put the techniques discussed in the book into practice to secure the kinds of clients and projects that are a best fit for my business. I hope it helps you to build your own design practice the way it has mine.
About the Author
EricReinholdt is an award-winning architect, dedicated father, mountain climber,designer, guitar player, paper cutter, blogger and author. He is the founder of30X40Design Workshop, aresidential design studio bordering Acadia National Park on Mount Desert Islandjust off the coast of Maine. This is where he lives and practices in a modernLonghouse, designed by himself with his wife, two boys and one cat.
Hisarchitecture is simple, modern, site-specific, and craft-driven utilizing localmaterials and familiar forms juxtaposed against modern, open floor plans withminimalist detailing. It's work that celebrates humble materials, subtlecontrasts and finely crafted details.
Ericis also a professional weekly contributor for Houzz.com and has authored morethan 50 Ideabooks published on their homepage and in newsletters to date.