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The Unpublished David Ogilvy - Look InsideChris Hughes

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The Unpublished David Ogilvy Paperback – May 13, 2014

by David Ogilvy (Author), Miles Young (Foreword)

4.6 95 ratings

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"Ogilvy is the creative force of modern advertising."The New York Times

First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communicationsmemos, letters, speeches, notes, and interviewsfrom the "Father of Advertising" and founder of Ogilvy & Mather.

Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print."

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule "it pays an agency to be imaginative and unorthodox."

David Ogilvy, CBE, (19111999) is often described as the "father of advertising." He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising.

Print length

192 pages
Language

English
Publisher

IPS - Profile Books
Publication date

May 13, 2014
Dimensions

5.3 x 0.7 x 8.4 inches
ISBN-10

1781250871
ISBN-13

978-1781250877
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Editorial Reviews

About the Author

David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.

Product details

Publisher ‏ : ‎ IPS - Profile Books; Main edition (May 13, 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 192 pages
ISBN-10 ‏ : ‎ 1781250871
ISBN-13 ‏ : ‎ 978-1781250877
Item Weight ‏ : ‎ 7.8 ounces
Dimensions ‏ : ‎ 5.3 x 0.7 x 8.4 inches

Best Sellers Rank: #589,046 in Books (See Top 100 in Books)
- #773 in Advertising (Books)
- #1,692 in Business Professional's Biographies
- #2,269 in Communication Skills

Customer Reviews:
4.6 95 ratings

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David Ogilvy

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David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".

Bio from Wikipedia, the free encyclopedia. Photo by Advertising Hall of fame (Advertising Hall of fame) [Copyrighted free use], via Wikimedia Commons.

Customer reviews

4.6 out of 5

95 global ratings

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Idphotodoc

A succinct summary of life's lessons from one of the masters.

Reviewed in the United States on January 25, 2013

Verified Purchase

Ogilvy is one of the mavens of advertising whose story demonstrates that a person's intellect is developed from multiple experiences. There is much common sense that is revealed by his writings. He knew how to develop the people he hired in such a way that they developed their own methods of solving problems that was unique to the individual. They were allowed to develop solutions that resulted in both success and failure, either result resulting in an increase in that person's knowledge and self confidence. This was in contrast to the "top down management" of most corporations today which results is developing personnel that are indistinguishable because they were molded that way. It was a refreshing read in 1986, and only small portions are outdated today.

2 people found this helpful

Helpful

Andrew Wilfred

I found it particularly useful in regards to self-awareness and the ability to use ...

Reviewed in the United States on July 15, 2014

Verified Purchase

It's an interesting read about man-management and trying to get the most out of people and out of yourself. I found it particularly useful in regards to self-awareness and the ability to use eccentricity to your benefit. All in all a great book, and not just for the ad-man.

2 people found this helpful

Helpful

RH

Find out why his work is admired by so many

Reviewed in the United States on January 6, 2015

Verified Purchase

Big fan of david ogilvy and his company. I find all of his work fascinating including this one. If you want to think like an advertising giant, then give this book a shot. Highly recommend for smart and creative people.

4 people found this helpful

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Ken Nielsen

Good

Reviewed in the United States on January 13, 2013

Verified Purchase

This book collects memos, letters and notes by Ogilvy which he was at O&M.
In some ways more interesting than Confessions of an Advertising Man, as the stuff was not written for publication.
Though the advertising business Ogilvy worked in - and in many ways created - no longer exists there are many excellent insights and wise advice in the book.

4 people found this helpful

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David

I've read quite a few of Ogilvy's books and often ...

Reviewed in the United States on October 19, 2014

Verified Purchase

I've read quite a few of Ogilvy's books and often find they all contain the same content. This one was completely fresh and packed full of unique content, which bring you closer to really knowing this advertising genius.

Helpful

Benjamin S.

The best everyday read for anybody in advertising

Reviewed in the United States on June 10, 2016

Verified Purchase

This is an amazing book. Filled with small "stories" and very useful learnings. You don't have to read it back to back, just small chunks! Still VERY applicable!

One person found this helpful

Helpful

Nick Vasey

Okay, but not great.

Reviewed in the United States on June 4, 2015

Verified Purchase

I was a little disappointed with this book. It is essentially a little anthology of truisms, management tips, anecdotes, and Ogilvie-isms from over the years. As a piece of nostalgia, biography and eccentric advertising-man management humour, it works okay. But it pitches itself as something more than that, and failed to meet that expectation (for me anyway). The material is significantly more dated than I thought it would be. The world has moved on, the sales/promotion/advertising/management space has certainly moved on, and sadly, this book is not really the motherlode of wisdom-nuggets which I thought it might be. No big deal though ... it was worth a punt, and I'm glad I read it. I don't think it will become part of my permanent library however.

7 people found this helpful

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Emma Giovanni

Into the author's mind

Reviewed in the United States on April 10, 2013

Verified Purchase

I liked this book because it portrays Oligvy's personality. It was good but not as good as Ogilvy on Advertising. This book was more of understanding how Ogilvy thinks rather than him teaching you his secret advertising tricks

2 people found this helpful

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Eva Sabatini

Interesting quotes.

Reviewed in Canada on March 12, 2022

Verified Purchase

I'm enjoying this book because of the short meaningful quotes.

Sélim NIEDERHOFFER

Le complément indispensable à On Advertising

Reviewed in France on March 24, 2023

Verified Purchase

Un livre parfait pour se rendre compte qu'un bon copywriter apporte du soin à tous ses textes. A tous ses discours.
J'utilise de nombreuses leçons de cet Unpublished dans les formations en copywriting que je donne avec Les Mots Magiques ! Encore une fois, le titre de Père de la pub d'Ogilvy ne se dément pas.