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The Unpublished David Ogilvy Paperback – May 13, 2014
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Praise for Confessions of an Advertising Man: 'Still fresh - full of pithy points about not only advertising but also business * Evening Standard * Ogilvy is the creative force of modern advertising * New York Times * Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? * Yorkshire Post * The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. -- Marc Sidwell * City AM * The king of advertising dispenses sound sense -- Robert McCrum * Observer *
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Top customer reviews
In some ways more interesting than Confessions of an Advertising Man, as the stuff was not written for publication.
Though the advertising business Ogilvy worked in - and in many ways created - no longer exists there are many excellent insights and wise advice in the book.
Just as important Thanks to Full Paper Jacket. speedy service, great customer service