Digital List Price: $115.00
Kindle Price: $86.49

Save $28.51 (25%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

eBook features:
  • Highlight, take notes, and search in the book
  • In this edition, page numbers are just like the physical edition

Today through selected date:

Rental price is determined by end date.

eBook features:
  • Highlight, take notes, and search in the book
  • In this edition, page numbers are just like the physical edition
You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.
Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions

Buy for others

Give as a gift or purchase for a team or group.
Learn more

Buying and sending eBooks to others

Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more

These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
The Unseen Power: Public Relations: A History (Routledge Communication Series) by [Scott M. Cutlip]

Follow the Author

Something went wrong. Please try your request again later.

The Unseen Power: Public Relations: A History (Routledge Communication Series) 1st Edition, Kindle Edition

New from Used from
Next 5 for you in this series
Total Price: $280.79
By clicking on the above button, you agree to Amazon's Kindle Store Terms of Use

Editorial Reviews


"...a thorough recounting of PR firms' development and the now-famous men...who shaped it..."
PR News

"...[Cutlip] translates a lifetime of experience and teaching into a comprehensive, readable book winding through the currents, trivia and personalities that went into creating PR in this century."
Editor & Publisher

"...provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900."
What's New in Advertising and Marketing

"This book is the definitive word on the history of the field. It is thorough, well-researched, and stimulating..."
Public Relations Journal

"If there is a true successor to Ivy Lee and Edward L. Bernays, who developed the public relations profession, it is Cutlip, whose PR texts have probably trained more students and practitioners than anyone else's."

"...a remarkable book....Sometimes the giants of the earth had feet of clay. But read the book. For enlightenment, entertainment, high drama, and some warts, it demands and will reward attention of the serious disciples of the unfinished profession of public relations."
Public Relations Quarterly

"Both present and future public relations practitioners would benefit from reading this book to gain insight into the profession's culture....Cutlip has produced a rewarding work."
American Journalism

" enlightening and well-researched historical account of the birth and progress of agency public relations practice and its contribution to the development of the entire professional field."
Journalism History

"In describing the successes and failures of early practitioners, Cutlip helps readers better understand both the role and purpose of public relations, as well as the need for improved professionalism in its practice....a tremendous resource for public relations courses that include a history component. Those teaching the principles course particularly will welcome this detailed history of public relations."
Journalism Educator

" enlightening historical account of the birth and progress of agency public relations practice and its contribution to the development of the entire professional field....a valuable historical resource for public relations practitioners, scholars, and students."
Journalism Quarterly

"It is meticulously researched, reported in interesting, revealing, and instructional detail. Public relations veterans will derive a special excitement from this history as they read about old friends, pioneering heroes, and enjoy numerous discoveries. Regardless of how well informed the reader is, there will be new surprises in fact, history and commentary....Cutlip has moved us light years ahead of where we were. If you're in PR, get the book and read it....Educators are special beneficiaries: now they have a real history which will help them and their students."
Public Relations Review

"Scott Cutlip balances the contributions and the harm done by publicity. Rather than just putting these efforts to influence opinion, legislation, enforcement and desired behavior into historical context, he makes them the context itself. A lot of work and effort beyond research has gone into this undertaking."
Merle Curti
author of The Growth of American Thought, Winner of the Pulitzer

"...a definitive and detailed history by the field's longtime leading scholar, historian, and teacher. Earlier, Scott Cutlip provided a roadmap for the field's current practice and performance. Now, he illuminates the history of public relations in a well-researched, powerful, and persuasive book."
Everette E. Dennis
Executive Director, The Freedom Forum Media Studies Center at Columbia Universit

"Scott Cutlip is the foremost historian of public relations. Most public relations scholars have been hoping for years that he would write this book. Finally it's here!"
James E. Grunig
University of Maryland at College Park

"It's [your book is] superb. If you weren't already the premier teacher of public relations in this country, your book has made you so."
Hal D. Steward
Columbia Pacific University of San Raffel, California

"...your book will have impact well beyond the lives of either of us or even our children. After all, it is the only chronicle of public relations early days as a professional business service. I have no doubt that it will stand as a basic source a hundred or more years from now when the scholars of the day reflect on the roots of what I believe will continue to be a growing and pervasive discipline that affects all aspects of our society."
Harold Burson

--This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B00GHJK2K6
  • Publisher ‏ : ‎ Routledge; 1st edition (November 5, 2013)
  • Publication date ‏ : ‎ November 5, 2013
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3163 KB
  • Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 831 pages

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

5 star (0%) 0%
4 star (0%) 0%
3 star (0%) 0%
2 star (0%) 0%
1 star (0%) 0%

No customer reviews

Report an issue

Does this item contain inappropriate content?
Do you believe that this item violates a copyright?
Does this item contain quality or formatting issues?