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The Upcycle: Beyond Sustainability--Designing for Abundance Paperback – April 16, 2013

4.4 out of 5 stars 251 ratings

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  • The Upcycle: Beyond Sustainability--Designing for Abundance
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  • Cradle to Cradle: Remaking the Way We Make Things
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Editorial Reviews

From Booklist

With their landmark work on designing zero-waste merchandise, Cradle to Cradle (2002), architect McDonough and chemist Braungart launched a revolutionary program that encourages manufacturers to substitute environmentally unfriendly products with those that generate as few toxic footprints as possible. In consulting for corporations as far afield as Ford and Nike, the pair has demonstrated that nonpolluting goods, from carpets to shoes, can win consumers over without sacrificing the bottom line. Now the authors take their sustainability philosophy an inspired step further, arguing that industries can do better than simply trimming down the garbage and instead become “part of the natural cycle of regeneration on the planet.” Drawing on multiple examples from nature’s endless food chain, where one creature’s waste becomes nutrition for others, McDonough and Braungart debunk the notion that ecological measures inevitably steal profits from business and joy from life. The authors’ many reports on industry innovators give readers a peek into a future where mankind might one day stop destroying the environment and, instead, add to its abundance. --Carl Hays

Review

“Asking how a cherry tree would design an energy-efficient building is only one of the creative ‘practices' that McDonough and Braungart spread before their readers. This book will give you renewed hope that, indeed, ‘it is darkest before the dawn.'” ―Carl Pope, executive director of the Sierra Club on Cradle to Cradle

“[McDonough and Braungart are] masters of holistic environmentalism . . . [They] have a knack for combining big ideas with commonsense practicality, which leaves readers feeling excited about the future.” ―
Bruce Barcott, Outside Magazine on Cradle to Cradle

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Product details

  • Publisher ‏ : ‎ North Point Press; 1st edition (April 16, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 227 pages
  • ISBN-10 ‏ : ‎ 0865477485
  • ISBN-13 ‏ : ‎ 978-0865477483
  • Item Weight ‏ : ‎ 11.2 ounces
  • Dimensions ‏ : ‎ 5.19 x 0.71 x 8.3 inches
  • Customer Reviews:
    4.4 out of 5 stars 251 ratings

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
251 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on April 24, 2013
35 people found this helpful
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Reviewed in the United States 🇺🇸 on June 1, 2013
20 people found this helpful
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Top reviews from other countries

Adriana Quintero Grijalba
5.0 out of 5 stars thank you - great sequel to Cradle to Cradle
Reviewed in the United Kingdom 🇬🇧 on January 3, 2016
One person found this helpful
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Anonymous
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom 🇬🇧 on October 7, 2016
2 people found this helpful
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Ma_Kwara
5.0 out of 5 stars Im a big fan of Willian Mcdonough, if you ...
Reviewed in the United Kingdom 🇬🇧 on February 11, 2015
One person found this helpful
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Mrs. Muryle Romanik
5.0 out of 5 stars good book
Reviewed in Canada 🇨🇦 on August 2, 2019
Amazon Customer
5.0 out of 5 stars Lo recomiendo a todo el mundo
Reviewed in Mexico 🇲🇽 on May 19, 2019