Kindle Price: $14.49

Save $1.50 (9%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Buy for others

Give as a gift or purchase for a team or group. Learn more

Buying and sending eBooks to others


Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time. Learn more


These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Quantity:
This item has a maximum order quantity limit.

Deliver to your Kindle or other device

Kindle App Ad
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by [Ariely, Dan]
Audible Sample
Playing...
Loading...
Paused

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Kindle Edition

4.2 out of 5 stars 241 customer reviews

See all 32 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$14.49
Unknown Binding
$29.75

Kindle Feature Spotlight

CLOSE

Length: 352 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible book:
Audible book
Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice. Add the Audible book for a reduced price of $12.99 when you buy the Kindle book.
Available

Try Kindle Countdown Deals
Explore limited-time discounted eBooks. Learn more.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Try Kindle Countdown Deals
Explore limited-time discounted eBooks. Learn more.

Editorial Reviews

From Publishers Weekly

Ariely (Predictably Irrational) expands his research on behavioral economics to offer a more positive and personal take on human irrationality's implications for life, business, and public policy. After a youthful accident left him badly scarred and facing grueling physical therapy, Ariely's treatment required him to accept temporary pain for long-term benefit—a trade-off so antithetical to normal human behavior that it sparked the author's fascination with why we consistently fail to act in our own best interest. The author, professor of behavioral economics at Duke, leads us through experiments that reveals such idiosyncrasies as the IKEA effect (if you build something, pride and sentimental attachment are likely to give you an inflated sense of its quality) and the Baby Jessica effect (why we respond to one person's suffering but not to the suffering of many). He concludes with prescriptions for how to make real personal and societal changes, and what behavioral patterns we must identify to improve how we love, live, work, innovate, manage, and govern. Self-deprecating humor, an enthusiasm for human eccentricities, and an affable and snappy style make this read an enriching and eye-opening pleasure. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

In Predictably Irrational (2008), Ariely explored the reasons why human beings frequently put aside common sense and why bad things often happen when they do. Here, in this equally entertaining and clever follow-up, Ariely shows us the other side of the irrationality coin: the beneficial outcomes and pleasant surprises that often arise from irrational behavior. Although pleasant should be taken as a relative term, since the outcomes are not necessarily pleasant for the person who was behaving irrationally. Take, for example, Thomas Edison’s obsession with DC current, and his irrational hatred of AC: trying to prove how dangerous AC was, he inadvertently—with his development of the electric chair—demonstrated to the world how powerful it could be. Ariely is an engaging and efficient writer, amusing us with stories about irrational behavior while staying away from needless technical terminology and bafflegab. Thought-provoking, entertaining, and smart: a winning combination. --David Pitt

Product details

  • File Size: 1939 KB
  • Print Length: 352 pages
  • Publisher: HarperCollins e-books; Reprint edition (May 14, 2010)
  • Publication Date: June 1, 2010
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B003JBHVZY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #258,054 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


241 customer reviews

4.2 out of 5 stars

Review this product

Share your thoughts with other customers

Read reviews that mention

Showing 1-3 of 241 reviews

June 4, 2013
Format: HardcoverVerified Purchase
18 people found this helpful
Comment Report abuse
May 27, 2015
Format: Kindle EditionVerified Purchase
4 people found this helpful
Comment Report abuse
February 23, 2018
Format: Kindle EditionVerified Purchase

Set up an Amazon Giveaway

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home