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Tom Brinck

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Usability for the Web: Designing Web Sites that Work (Interactive Technologies) 1st Edition

by Tom Brinck (Author), Darren Gergle (Author), Scott D. Wood (Author)

4.7 13 ratings

See all formats and editions

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Every stage in the design of a new web site is an opportunity to meet or miss deadlines and budgetary goals. Every stage is an opportunity to boost or undercut the site's usability.

This book tells you how to design usable web sites in a systematic process applicable to almost any business need. You get practical advice on managing the project and incorporating usability principles from the project's inception. This systematic usability process for web design has been developed by the authors and proven again and again in their own successful businesses.

A beacon in a sea of web design titles, this book treats web site usability as a preeminent, practical, and realizable business goal, not a buzzword or abstraction. The book is written for web designers and web project managers seeking a balance between usability goals and business concerns.

* Examines the entire spectrum of usability issues, including architecture, navigation, graphical presentation, and page structure.
* Explains clearly the steps relevant to incorporating usability into every stage of the web development process, from requirements to tasks analysis, prototyping and mockups, to user testing, revision, and even postlaunch evaluations.
* Includes forms, checklists, and practical techniques that you can easily incorporate into your own projects at http://www.mkp.com/uew/.

ISBN-10

1558606580
ISBN-13

978-1558606586
Edition

1st
Publication date

October 29, 2001
Language

English
Dimensions

7.3 x 1.17 x 9.3 inches
Print length

496 pages
See all details

Editorial Reviews

Review

"It's an incredibly good read. It rattles along at a good rate, is packed full of good advice and I had the distinct impression that here was real web usability."
Xristine Faulkner, CISE, SBU.

From the Back Cover

Every stage in the design of a new web site is an opportunity to meet or miss deadlines and budgetary goals. Every stage is an opportunity to boost or undercut the site's usability.

This book tells you how to design usable web sites in a systematic process applicable to almost any business need. You get practical advice on managing the project and incorporating usability principles from the project's inception. This systematic usability process for web design has been developed by the authors and proven again and again in their own successful businesses.

A beacon in a sea of web design titles, this book treats web site usability as a preeminent, practical, and realizable business goal, not a buzzword or abstraction. The book is written for web designers and web project managers seeking a balance between usability goals and business concerns.

Features

Examines the entire spectrum of usability issues, including architecture, navigation, graphical presentation, and page structure.
Explains clearly the steps relevant to incorporating usability into every stage of the web development process, from requirements to tasks analysis, prototyping and mockups, to user testing, revision, and even postlaunch evaluations.
Includes forms, checklists, and practical techniques that you can easily incorporate into your own projects.

Product details

Publisher ‏ : ‎ Morgan Kaufmann; 1st edition (October 29, 2001)
Language ‏ : ‎ English
Paperback ‏ : ‎ 496 pages
ISBN-10 ‏ : ‎ 1558606580
ISBN-13 ‏ : ‎ 978-1558606586
Item Weight ‏ : ‎ 2.2 pounds
Dimensions ‏ : ‎ 7.3 x 1.17 x 9.3 inches

Best Sellers Rank: #6,497,346 in Books (See Top 100 in Books)
- #1,642 in User Experience & Website Usability
- #2,041 in Human-Computer Interaction (Books)
- #2,631 in Computer Networking (Books)

Customer Reviews:
4.7 13 ratings

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LT

The best book for web usability..!

Reviewed in the United States on November 23, 2002

Verified Purchase

Unlike Jakob Nielsen who uses his personal opinion to judge web usability, Tom provides excellent explanation every aspect of usability based on the scientific research. This is the best book to learn and know about web usability. - LT

12 people found this helpful

Helpful

David E. Rogers

An excellent survey of Web usability

Reviewed in the United States on January 10, 2002

This is the book I wish I had when I started as an information architect.
That's not to say that Usability for the Web is a book about IA. Not at all. It is what it advertises--a book about making Web sites useful for its visitors.
But I've noticed something... In all of my engagements as an IA, my responsibilities routinely went beyond "just" information architecture into interface design and, yes, usability. I've not only been expected to organize and structure the information of a site, but to ensure that it is readily usable. My hunch is that this is true for most IAs. Most projects simply don't have the budget to support both an IA and a usability expert. Hence the IA is often expected to wear multiple fedoras. And that's why Usability for the Web would have been so helpful when I was a rookie.
I knew I would like the book almost from the outset. Under a large heading "Web Sites for People," the authors write
"Users need to be considered early and often. Usability needs to be a part of every step of the design process. Our approach is pervasive usability--integrating usability into everything we do. Our philosophy is that usability should not be an add-on, but that everyday processes should be modified to be user-centered."
Do I hear a hearty "Amen" from the congregation?
From there--in nearly 500 pages--the authors embark on a detailed exploration of the process of Web-design-cum-usability. Define the audience and platforms. Conduct user needs analysis. Complete task analyses. Create information architecture. All the way to post-launch usability evaluations. This is a complete survey and would make an ideal textbook.
While the authors' presentation is thorough and fairly comprehensive, it doesn't break new ground. You won't discover any gee-whiz methods or fascinating new insights here--although there is an excellent and long-needed chapter on how to write for the Web.
No, the value of Usability for the Web is how it puts all the pieces together in a very coherent whole. It even has its own little Web site where you can peruse the table of contents and download PDF copies of the various forms the authors recommend.
A couple quibbles... For such a well-organized book, it can be difficult to determine where to find specific topics. Information on navigation, for example, is scattered across two widely separated chapters (Information Architecture and Design Elements). Fortunately, this can be overcome by use of the excellent index.
And when I said Usability for the Web would make an ideal textbook, that was a mixed compliment. Unfortunately, the prose definitely has that, um, "textbook" flavor. I took it with me to jury duty and found that I would doze off after a couple of chapters. That's not to say it's poor reading--just that it's to the point, quite clear and lacking in zing. And that's OK.
Usability for the Web will have a prominent place on my bookshelf--ready for quick reference when I have a question or need an idea. I recommend it for your bookshelf too!

36 people found this helpful

Helpful

Tadashi Kobayashi

Seven user navigation models are excellent

Reviewed in the United States on December 13, 2003

This book contains a lot of usable usability practices that really works! You can get literally all the details of usability testing practices in this book, as well as how to run them. And good amount of pages are spent for user needs analysis and task analysis as the first steps explaining Web site engineering approach.
When reading this book, my first impression was that many worksheets, checklists and forms were included throughout this book:
- Client Interview/Web Site Information Worksheet
- Goals checklist
- Sample of Web survey
- Focus Group Preparation Worksheet
- Information Architecture Review Checklist
- Mockup Checklist (in Envisioning Design)
- Mockup Style Review Form (in Envisioning Design)
- Writing Guidelines Checklist (in Web page writing)
- Form for Brainstorming Icons
- Form for Testing Whether an Icon Is Recognizable
- Problem Report and Resolution Form (in Pre-Launch)
- Problem Summary Report (in Pre-Launch)
- Postproduction Checklist
- Web Site Final Approval Form
- Minimal Maintenance Checklist
- A Detailed, General-Purpose Checklist (for Inspection)
- User Testing Preparation Worksheet (for Evaluation)
- Typical Testing Script (for User Testing)
- Consent Form (for User Testing)
These materials are really helpful in conducting actual usability testing to get effective results. And many concepts are also categorized, organized, and explained in a lot of tables.
In engaging Web usability testing, the most important thing is to understand your audiences. This book contains very specific way of putting them into action using scenario approach. The most impressive approach of this book is in enumerating user characteristics as seven user navigation models:
1. Omnipotent model: Because people have perfect knowledge, they donft err in any way.
2. Most rational model: People click interesting links only.
3. Minimum effort model: People behave in ways with least mental efforts.
4. Mental map model: First, people build their mental map according to the Web site structure. They donft use navigation in that site which doesnft fit with their mental map.
5. Repeat fixed ways: People like his own way. They repeat their fixed ways irrespective of their inefficiency.
6. Get nearby information: When handy resources are found nearby, people use them and donft go outside.
7. Cost-performance approach: Best strategy will be determined by this cost-performance approach.
One more important practice to develop a Web site that really works is to consider the gInternational Differencesh such as languages, units, symbols, currencies, date & time, and conventions. These points are correctly addressed in this book to make your Web really workable in the international grounds as well.
This book is a really remarkable work from the point of usability practices. Don't miss this book!

14 people found this helpful

Helpful

sir telex

thorough and well-written

Reviewed in the United States on July 19, 2002

we all love (or love to hate) jakob nielsen and his views on design and usability. but a lot of what he teaches is very basic and, to those of us with experience, seems like common sense. "the search box should go in the upper right corner" - i can only read that so many times. he IS one of the foremost experts, no doubt. but i was ready for another source - one that's more detailed and a little less opinionated
'usability for the web' combines easy-to-understand methods, clear writing and more advanced issues for those of us who aren't beginners. and as many of us are taking on more roles, this book covers other vital topics we need to know when producing a site. before the .com bust, we had entire teams with people in specialized roles. now, project managers and designers are having to learn about info architecture, budgeting, usability and a number of other topics to secure their jobs (IF they have one). this book speaks to that person, no matter what position they're in
highly recommended

13 people found this helpful

Helpful

Amos Kariuki

Most elaborate book

Reviewed in the United States on February 6, 2003

This is one of the best books ive ever read from any category. The author's flow from chapter to chapter is excellent. He describes in very good detail the pitfalls that many websites fall into by sacrificing appearance for usability. He makes his convincing case why the central focus of websites should be usability which is indeed rarely emphasized. The book elaborates as to the various stages you should involve users and various members of your design team into your development. Definately a keeper.

7 people found this helpful

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