User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web 1st Edition

4.7 out of 5 stars 22 ratings
ISBN-13: 978-0321434531
ISBN-10: 0321434536
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell?
<Embed>
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Used: Acceptable | Details
Condition: Used: Acceptable
Comment: This book is good outside but has some wear. Spine has some shelfwear. Some pages have dog-ears and reader markings, quite a bit of underlining, significant highlighting and notes. Despite the cosmetic issues, this is a very readable copy.
Access codes and supplements are not guaranteed with used items.
16 used from $5.20
FREE Shipping on your first order. Details
Usually ships within 3 days.
Ships from and sold by Amazon.com.
Available at a lower price from other sellers that may not offer free Prime shipping.
Arrives: Oct 7 - 8 Details
Fastest delivery: Oct 1 - 2
3 new from $55.00
& FREE Shipping. Details

User Is Always Right, The... has been added to your Cart

Available at a lower price from other sellers that may not offer free Prime shipping.

Amazon First Reads | Editors' picks at exclusive prices
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
  • +
  • The Essential Persona Lifecycle: Your Guide to Building and Using Personas
  • +
  • Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Total price: $105.46
Buy the selected items together

Special offers and product promotions

Editorial Reviews

From the Back Cover

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

About the Author

Steve Mulder is principal consultant at Molecular, an Internet consulting firm in Boston, and an internationally known speaker recognized for his work with personas. He’s a user experience expert who practices what he preaches, with over ten years of experience in user research, information architecture, interaction design, and usability. Ziv Yaar is the vice president of Internet strategy at Molecular, where he has spent over ten years helping companies develop technology and business strategies and has been at the forefront of merging the power of marketing analytics with personas.

Product details

  • Item Weight : 15 ounces
  • Paperback : 312 pages
  • ISBN-10 : 0321434536
  • ISBN-13 : 978-0321434531
  • Product Dimensions : 6 x 0.71 x 9 inches
  • Publisher : New Riders; 1st Edition (August 21, 2006)
  • Language: : English
  • Customer Reviews:
    4.7 out of 5 stars 22 ratings
Pages with related products. See and discover other items: user experience design