- Paperback: 160 pages
- Publisher: Rosenfeld Media; 1 edition (March 22, 2016)
- Language: English
- ISBN-10: 1933820314
- ISBN-13: 978-1933820316
- Product Dimensions: 8.9 x 5.9 x 0.5 inches
- Shipping Weight: 10.4 ounces (View shipping rates and policies)
- Average Customer Review: 4.8 out of 5 stars See all reviews (44 customer reviews)
- Amazon Best Sellers Rank: #34,750 in Books (See Top 100 in Books)
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The User's Journey: Storymapping Products That People Love Paperback – March 22, 2016
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Lichaw delivers a creative, common-sense design method that simply works, no experience necessary. This book belongs on every experience designer s desk. --Kristina Halvorson, Author, Content Strategy
You’ve heard the term storymapping before. In this detailed, tactical, and delightfully illustrated book, Donna Lichaw takes a different spin on how to bring the story of your product to life. Drawing from her days as a screenwriter, Lichaw deconstructs products into the stories they tell their users. Citing example after example from popular digital tools, Lichaw clearly illustrates how to bring the customer through various points of engagement, highs, lows and finally moments of delight. And how to do it using only Post-its and markers. If you re working through customer journeys, experience mapping, and other ways to coalesce your team around your product s story, The User’s Journey offers a fun, interactive way to build that narrative collaboratively to achieve great results. --Jeff Gothelf, Author, Lean UX
No one knows how to apply storytelling to designing compelling, successful products better than Donna Lichaw. The User’s Journey should be dog-eared, highlighted, and shared with everyone on the product management, design, commercial, and even development teams to know why and how story is critical to create innovative, useful, delightful products. --Chris Avore, Global Head of Product Design, Nasdaq
About the Author
Donna Lichaw guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and educator, she utilizes a 'story first' approach to help teams define their value proposition, transform their thinking, and better engage with their core customers. Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe, and taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. You can find her on the web at donnalichaw.com and on twitter @dlichaw.
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Nice bite size book to learn about the magic of storytelling.Read more