VOLOOM is a revolutionary new kind of hair iron that is specifically designed to add lasting volume to your medium to long length hair. It only takes a few minutes to pump up your hair's volume with VOLOOM, and your new volumized hair style will last for days! Now you can achieve that full, bouncy, VOLOOMinous look, even if you have heavy, thick hair. Unlike other hair irons, the secret to VOLOOM is in the patented plates. Used in the under-layers of hair, VOLOOM creates hidden volume pockets that lift the top layers up and away from the scalp. By lifting and separating individual hairs, VOLOOM creates that sexy mane of hair you’ve always wanted. VOLOOM adds the finishing touch to any hair style! It takes minutes and is so easy anyone can do it. But here’s the best part: You’ll get all that big sexy hair volume without mousses, gels or sprays that weigh hair down and leave it looking flat, dull and lifeless. With VOLOOM, the volume is heat-locked into your hair, so it lasts for days! And VOLOOM is actually healthier for your hair than your regular routine. Here’s why: VOLOOM is designed to be used only on the hair near the scalp that is rich in natural protective oils – your own natural heat protection. It is never pulled through the hair or used on the ends of hair most prone to damage. Plus, VOLOOM has protective ceramic-coated plates, as well as ionic technology that helps seal the hair cuticle and protect it from damage. You'll find that you need to shampoo, color, and heat-style your hair less often with VOLOOM, causing less damage to your hair. You’ll easily go extra days between shampoos because your hair is never flat! Over time your hair will actually become healthier by using VOLOOM! And VOLOOM takes years off your appearance by lifting hair up and away from your scalp and face. Use VOLOOM any time you want to add lush, full, lasting volume to your hair. Huge, lasting volume is what everyone wants. Get it with VOLOOM!