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Validating Product Ideas: Through Lean User Research Paperback – January 19, 2016
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It's easy to say "Go talk to your users to find out what they want". It's much more difficult to understand how to do this effectively. Tomer does a brilliant job of explaining how to do this, along with giving the reader a clear methodology and substantive examples. --Brad Feld, managing director, Foundry Group
For my money, there's no one who knows more about conducting user research or who s better at explaining how to do it in truly lean fashion than Tomer Sharon. My advice? If you care about getting your product right, buy this book. (It's worth it for the chapter on recruiting participants via social media alone.) --Steve Krug, author of Don't Make Me Think
Validating Product Ideas Through Lean User Research by Tomer Sharon contains new methods for understanding customers, gathering hidden insights, and ultimately building amazing products. If you're a novice, this book will give you the tools to leapfrog your competition. If you're savvy, this book will catch you by surprise with techniques you should have been using years ago. Overall, I haven't been this excited about a Lean book in years. --Trevor Owens, entrepreneur, founder, and CEO at Javelin, author of The Lean Enterprise
About the Author
Tomer is Head of User Experience at WeWork in New York City leading a team that designs work and living spaces, communities, and services around the world. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book, Validating Product Ideas through Lean User Research (2016) and author of, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals Association and has been preaching and teaching UX at Google's LaunchPad program, a bootcamp for early-stage startups around the world, in conferences, and at Treehouse and General Assembly. Tomer holds a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on Twitter and Instagram.
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I don't know if the big pictures get into the way and seems to this book could be shorter and get to the point faster.
However, it is actually a very good book.
Disclaimer: I know Tomer personally. I think he’s one of the smartest people in the industry and I’m honored to call him my friend. I’ve certainly gained much from our conversations and this book now allows him to share his infinite wisdom with a wider audience. Bravo!
Bottom line: It IS about the bottom line. Ignore this book at your peril – Tomer’s advice is indispensable to startups and established businesses alike. “Validating Product Ideas” will ensure your SECOND idea is as successful as your first. And if you don’t yet have a “first” idea, this will keep you from letting your enthusiasm carry you away – from your potential users and your potential profits.
We use this book in the HCI class we are teaching at the University (January 2016). It's not the main textbook, but it complements the other books very well, and has a unique value.
If you're doing a startup, this book is a must read in my opinion. It will guide you step by step on how to choose the right methods for user research, and how to do each one (with many examples).
As for the book itself, I found it to be very accessible and fun to read. I already recommended it to friends and colleagues who also loved it.