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Value-Focused Thinking: A Path to Creative Decisionmaking Paperback – February 1, 1996
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“Outstanding...Innovative thinking.”―Decision Analysis Newsletter
“Value-Focused Thinking clearly demonstrates the problems occurring in commercial and other organizations as a result of restricting decision choice to the available alternatives (alternative-focused thinking), rather than starting by considering what it is intended to achieve (value-focused thinking).”―Observer
From the Back Cover
- Publisher : Harvard University Press; Revised edition (February 1, 1996)
- Language : English
- Paperback : 432 pages
- ISBN-10 : 067493198X
- ISBN-13 : 978-0674931985
- Item Weight : 1.34 pounds
- Dimensions : 6.16 x 1.11 x 9.22 inches
- Best Sellers Rank: #514,313 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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I like Keeney's approach in that it is simple but strong. While he does give a strong mathematical foundation, he also explains the intuition behind his theory.
Every time someone asks about what I have learned in the MSc I like to give an example I thought about while reading his book (and using his approach). Let's suppose you are seating on the Sofa and you want to eat something, what do you do? 100% of my friends answered that they go to the kitchen and look for something eat. That's exactly what Keeney is against: to take decisions based on the alternatives (what he calls alternative focus thinking). What his approach would recommend in the described situation, is to stay on the Sofa and think hard about the food that you would mostly like to eat. Than, go to the kitchen and see if you have it. If you do, great! If not, does the pleasure of eating it pay for the pain of going out to buy it? The point is that usually you wouldn't ask yourself this question if you were already in front of the second-best option without knowing what you really want.
The book is well written and full of day-to-day and more complicated examples. All of them applied by the author in his own life or in huge corporations. Very good reading!