] is both an inspired and inspiring book. It is also a rarity among academic and business texts: it is a 'damn good read.' Keeney writes well, arguing his case clearly in the abstract and illustrating it through numerous interesting and pertinent examples. (Simon French Journal of Multi-Criteria Decision Analysis
Outstanding...Innovative thinking. (Decision Analysis Newsletter
clearly demonstrates the problems occurring in commercial and other organizations as a result of restricting decision choice to the available alternatives (alternative-focused thinking), rather than starting by considering what it is intended to achieve (value-focused thinking). (Observer
From the Back Cover
In this book, Ralph Keeney turns standard decisionmaking methods on their heads. Rather than placing emphasis on mechanics and fixed solutions, Keeney argues, we should focus on the bottom-line objectives that give decisionmaking its meaning: it is through recognizing and articulating fundamental values that we can better identify decision opportunities- and thereby create better decision alternatives.