How good is this book? Well not only should you read this book, but everyone at your company should read this book as well. It is a game changer.
Value Proposition Design is a sequel to the authors' previous book, Business Model Generation.
If you're not familiar with their previous book, its worth a read, but I'll be honest... Not everyone at your company needs to read their first book. I'm a firm believer in their book, at this point I would rather see a Business Model than a Business plan. So I want the business and technical leadership to read Business Model Generation. But Value Proposition Design is the book I want everyone to read.
The new book focuses on the most important part of any product, crafting the value proposition; in other words, why a customer should use your product or service. And it does a fantastic job.
It can be very difficult to get people to start thinking about their product from the customers point of view. But just the templates the authors posted to their website changed how I promoted my ideas. Their book is just incredible. Its a guided tour in how to make great products. It starts with a guide to how to think about your product from the customers point of view and communicate that around your company.
In fact, you can get that guide for free from their website. It's the first 100 pages of the book.
If the book just did that it would be worth the cost and time. But their book goes beyond that to discuss how you can actually make that product happen as you test your product with customers, adjust to the slings and arrows of the market.
In other words, its not just how to think from the customers point of view to create great products, but its how to bring those products through the development pipeline. It's filled with tips and tricks that people have used; expect to keep the book on your desk going forward as you bring your products to market. It's basically a cookbook for making great products.
I can't recommend this book highly enough. Try the first half free from www.strategyzer.com . Then buy it. Your company will be glad you did.
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Este producto: Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
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Lo más destacado en este libro
You achieve fit when customers get excited about your value proposition, which happens when you address important jobs, alleviate extreme pains, and create essential gains that customers care about.Destacada por 223 lectores de Kindle- Jobs describe the things your customers are trying to get done in their work or in their life. A customer job could be the tasks they are trying to perform and complete, the problems they are trying to solve, or the needs they are trying to satisfy.Destacada por 216 lectores de Kindle
- Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done. Pains also describe risks, that is, potential bad outcomes, related to getting a job done badly or not at all.Destacada por 182 lectores de Kindle
De la marca
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Alexander Osterwalder is the cofounder of Strategyzer, a leading innovation company that puts practical tools into the hands of business leaders and strategy practitioners around the world. He is a passionate entrepreneur, sought-after speaker, and together with his team, the author of multiple bestselling titles in the popular Strategyzer Series, which visually captures the core concepts in the Strategyzer business toolkit.
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Strategyzer Box Set
Stunning, full-color library packed with five innovation and visual thinking guides from Strategyzer.
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Más información del producto
Get started creating compelling products and services your customers want to buy
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Stress-test your prototypes before testing your ideas |
Prototype possibilities to cheaply explore ideas and end the ''blah blah blah" sessions |
Design tests, experiment with customers, and translate data into learnings |
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Learn best practices from concrete examples of business model transformation |
Assess your skills to create products and services people want |
Use the online companion to design your Value Proposition and download tools, templates, and resources corresponding with different concepts in the book |
Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series:
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Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation teaches you how to systematically understand, design, and differentiate your business model. |
Value Proposition Design: How to Create Products and Services Customers WantValue Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy. |
Testing Business Ideas: A Field Guide for Rapid ExperimentationTesting Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation. |
The Invincible Company: How to Constantly Reinvent Your OrganizationThe Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines. |
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Customer Video
No Compelling Value Proposition Means No Business ~ Read This!!!
Alex Osterwalder & team have created the definitive easy-to/must-uses guide on how to create a compelling value proposition. Yes, definitive. Any business is first and foremost about the customer, even though it seems so many have forgotten that. If you don’t have a compelling value proposition, you don’t need a business model because you won’t have a business.Value Proposition Design (#VPDesign) clearly teaches how to discover customers’ real needs – the needs they have for and by themselves, not the needs we want them to have or the needs we want to solve…even if they aren’t really the customers’. The VPDesign toolkit – which is easy to follow, use and adopt – makes it difficult to retain your own biases and see reality.It’s not just the words. The fabulous visual and symbolic style of the book makes it easy to follow, to use as a handbook and daily tool for prototyping, testing, iterating and creating meaningful and valuable solutions for customers. The icons are memorable and can become part of your team’s lexicon for thinking about customers. Just as in Business Model Generation, this book is a tool to use daily to think about your business – internally and externally. I’ve used the VPDesign extensively with entrepreneurs, intrapreneurs and for customers outside the organization and inside the organization.So, you MUST get this book (and Business Model Generation) and start using it. It will change how you view your business, your customers – for the better, in ways you can’t even begin to imagine.In full disclosure, I helped co-create Alex & Yves’ first book, Business Model Generation and was a pre-reader for Value Proposition Design.
Opiniones destacadas de los Estados Unidos
Ha surgido un problema al filtrar las opiniones justo en este momento. Vuelva a intentarlo en otro momento.
Calificado en Estados Unidos el 23 de noviembre de 2014
Calificado en Estados Unidos el 22 de octubre de 2014
Value Proposition Design (#VPDesign) clearly teaches how to discover customers’ real needs – the needs they have for and by themselves, not the needs we want them to have or the needs we want to solve…even if they aren’t really the customers’. The VPDesign toolkit – which is easy to follow, use and adopt – makes it difficult to retain your own biases and see reality.
It’s not just the words. The fabulous visual and symbolic style of the book makes it easy to follow, to use as a handbook and daily tool for prototyping, testing, iterating and creating meaningful and valuable solutions for customers. The icons are memorable and can become part of your team’s lexicon for thinking about customers. Just as in Business Model Generation, this book is a tool to use daily to think about your business – internally and externally. I’ve used the VPDesign extensively with entrepreneurs, intrapreneurs and for customers outside the organization and inside the organization.
So, you MUST get this book (and Business Model Generation) and start using it. It will change how you view your business, your customers – for the better, in ways you can’t even begin to imagine.
In full disclosure, I helped co-create Alex & Yves’ first book, Business Model Generation and was a pre-reader for Value Proposition Design.
No Compelling Value Proposition Means No Business ~ Read This!!!
Calificado en Estados Unidos el 22 de octubre de 2014
Alex Osterwalder & team have created the definitive easy-to/must-uses guide on how to create a compelling value proposition. Yes, definitive. Any business is first and foremost about the customer, even though it seems so many have forgotten that. If you don’t have a compelling value proposition, you don’t need a business model because you won’t have a business.Calificado en Estados Unidos el 22 de octubre de 2014
Value Proposition Design (#VPDesign) clearly teaches how to discover customers’ real needs – the needs they have for and by themselves, not the needs we want them to have or the needs we want to solve…even if they aren’t really the customers’. The VPDesign toolkit – which is easy to follow, use and adopt – makes it difficult to retain your own biases and see reality.
It’s not just the words. The fabulous visual and symbolic style of the book makes it easy to follow, to use as a handbook and daily tool for prototyping, testing, iterating and creating meaningful and valuable solutions for customers. The icons are memorable and can become part of your team’s lexicon for thinking about customers. Just as in Business Model Generation, this book is a tool to use daily to think about your business – internally and externally. I’ve used the VPDesign extensively with entrepreneurs, intrapreneurs and for customers outside the organization and inside the organization.
So, you MUST get this book (and Business Model Generation) and start using it. It will change how you view your business, your customers – for the better, in ways you can’t even begin to imagine.
In full disclosure, I helped co-create Alex & Yves’ first book, Business Model Generation and was a pre-reader for Value Proposition Design.
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Opiniones más destacadas de otros países
Amazon Customer
Create product and services customer WANT.
Calificado en Canadá el 28 de diciembre de 2023
Maria Rosa
Utile per approfondimenti di corso dottorato
Calificado en Italia el 28 de abril de 2023Fernando Padia Junior
Uma obra fantástica, que agrega Valor!
Calificado en Brasil el 8 de marzo de 2019
