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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) Paperback – October 20, 2014

4.5 out of 5 stars 700 ratings

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About the Author

The authors of “Value Proposition Design” are obsessed with bringing practical tools and processes to the fields of strategy, innovation, and entrepreneurship. They all share a common passion for making business concepts simple, beautiful, and applicable so that they become useful and indispensable in the lives of business professionals and organizations.

The team behind “Value Proposition Design” is the same as for the global bestseller, Business Model Generation, composed of Dr. Alexander Osterwalder, Dr. Yves Pigneur, Alan Smith, and completed by Greg Bernarda,, and Trish Papadakos.

Dr. Alexander Osterwalder and Alan Smith are co-founders of Strategyzer.com, a company specializing in tools to design, test, and manage strategies, business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer.

Alex Osterwalder Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the “Business Model Canvas,” the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD. Follow him online @alexosterwalder.

Yves Pigneur Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences.

Greg Bernarda Greg Bernarda is a thinker, creator and facilitator who supports individuals, teams and organizations with strategy and innovation. He works with inspired leaders to (re)design a future which employees, customers, and communities can recognize as their own. His projects have been with the likes of Colgate, Volkswagen, Harvard Business School and Capgemini. Greg is a frequent speaker; he co-founded a series of events on sustainability in Beijing; and is an advisor at Utopies in Paris. Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. He holds an MBA (Oxford Saïd) and is a Strategyzer certified business model coach.

Alan Smith Alan is obsessed with design, business, and the ways we do them. A design-trained entrepreneur, he has worked across film, television, print, mobile, and web. Previously, he co-founded The Movement, an international design agency with offices in London, Toronto, and Geneva. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for Business Model Generation. He co-founded Strategyzer where he builds tools and content with an amazing team; helping business-people make stuff customers want. Follow him online @thinksmith.

Trish Papadakos Trish is a designer, photographer, and entrepreneur. She holds a Masters in Design from Central St. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. She teaches design at her alma mater, has worked with award-winning agencies, launched several businesses, and is collaborating for the third time with the Strategyzer team. Follow her photography on instagram @trishpapadakos.


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4.0 out of 5 stars A really good book, nothing inspirational or new in terms of ...
Reviewed in the United Kingdom on May 1, 2016
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1.0 out of 5 stars Terrible book!
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Zain Rahman
5.0 out of 5 stars Alex does it again with an innovative look at testing and evaluating your value propositions!
Reviewed in the United Kingdom on July 12, 2015
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Paul
3.0 out of 5 stars Too expensive for what you can learn
Reviewed in the United Kingdom on March 28, 2015
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jhaime
3.0 out of 5 stars A useful resource you can use across varying departments
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S. Hafeez
4.0 out of 5 stars A worthy read
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Stephen Pearce
1.0 out of 5 stars Basic, useless and patronising.
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mochachino
4.0 out of 5 stars not a business person so gave me a few tools ...
Reviewed in the United Kingdom on September 27, 2017
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Christopher Myhill
5.0 out of 5 stars Wonderful (and practical) book.
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5.0 out of 5 stars Essential for entrepreneurs / business owners!
Reviewed in the United Kingdom on September 8, 2018
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3.0 out of 5 stars Not really useful if you've thought about value propositions before
Reviewed in the United Kingdom on April 30, 2015
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Stephen Brown
5.0 out of 5 stars An Entrpreneurial Must
Reviewed in the United Kingdom on July 22, 2018
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philip sharpe
5.0 out of 5 stars Excellent guide on creating a real Value Proposition
Reviewed in the United Kingdom on December 2, 2014
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5.0 out of 5 stars Useful
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5.0 out of 5 stars Visual business model generation
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