Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) 1st Edition

4.6 out of 5 stars 1,471 ratings
ISBN-13: 978-1118968055
ISBN-10: 1118968050
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Used: Good | Details
Sold by Martistore
Condition: Used: Good
Access codes and supplements are not guaranteed with used items.
Get Fast, Free Shipping with Amazon Prime
FREE delivery:
Get free shipping
Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
June 2 - 4 on orders over $25.00 shipped by Amazon. Details
Fastest delivery: May 31 - June 2
In Stock.
Ships from and sold by Amazon.com.
Available at a lower price from other sellers that may not offer free Prime shipping.
List Price: $35.00 Details
Save: $6.60 (19%)
FREE delivery: Monday, May 24 Details
Fastest delivery: Thursday, May 20
Order within 16 hrs and 35 mins
Details
Value Proposition Design:... has been added to your Cart
Available at a lower price from other sellers that may not offer free Prime shipping.

New from James Patterson
Aaron Paul leads an all-star cast in the Black Book audio drama. Listen now

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
  • +
  • Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)
  • +
  • Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)
Total price: $76.35
Buy the selected items together

Special offers and product promotions

  • Amazon Business: Make the most of your Amazon Business account with exclusive tools and savings. Login now
  • Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account

From the Publisher

Editorial Reviews

About the Author

The authors of “Value Proposition Design” are obsessed with bringing practical tools and processes to the fields of strategy, innovation, and entrepreneurship. They all share a common passion for making business concepts simple, beautiful, and applicable so that they become useful and indispensable in the lives of business professionals and organizations.

The team behind “Value Proposition Design” is the same as for the global bestseller, Business Model Generation, composed of Dr. Alexander Osterwalder, Dr. Yves Pigneur, Alan Smith, and completed by Greg Bernarda,, and Trish Papadakos.

Dr. Alexander Osterwalder and Alan Smith are co-founders of Strategyzer.com, a company specializing in tools to design, test, and manage strategies, business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer.

Alex Osterwalder Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the “Business Model Canvas,” the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD. Follow him online @alexosterwalder.

Yves Pigneur Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences.

Greg Bernarda Greg Bernarda is a thinker, creator and facilitator who supports individuals, teams and organizations with strategy and innovation. He works with inspired leaders to (re)design a future which employees, customers, and communities can recognize as their own. His projects have been with the likes of Colgate, Volkswagen, Harvard Business School and Capgemini. Greg is a frequent speaker; he co-founded a series of events on sustainability in Beijing; and is an advisor at Utopies in Paris. Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. He holds an MBA (Oxford Saïd) and is a Strategyzer certified business model coach.

Alan Smith Alan is obsessed with design, business, and the ways we do them. A design-trained entrepreneur, he has worked across film, television, print, mobile, and web. Previously, he co-founded The Movement, an international design agency with offices in London, Toronto, and Geneva. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for Business Model Generation. He co-founded Strategyzer where he builds tools and content with an amazing team; helping business-people make stuff customers want. Follow him online @thinksmith.

Trish Papadakos Trish is a designer, photographer, and entrepreneur. She holds a Masters in Design from Central St. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. She teaches design at her alma mater, has worked with award-winning agencies, launched several businesses, and is collaborating for the third time with the Strategyzer team. Follow her photography on instagram @trishpapadakos.

Yo-Yo Ma: Beginner's Mind
Hear an icon's life story, timeless music, and message. Listen free

Product details

  • Publisher : Wiley; 1st edition (October 20, 2014)
  • Language : English
  • Paperback : 320 pages
  • ISBN-10 : 1118968050
  • ISBN-13 : 978-1118968055
  • Item Weight : 1.76 pounds
  • Dimensions : 9.4 x 1 x 7.4 inches
  • Customer Reviews:
    4.6 out of 5 stars 1,471 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,471 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on December 27, 2018
Verified Purchase
20 people found this helpful
Report abuse
Reviewed in the United States on October 17, 2018
Verified Purchase
9 people found this helpful
Report abuse
Reviewed in the United States on June 30, 2018
Verified Purchase
8 people found this helpful
Report abuse
Reviewed in the United States on April 22, 2020
Verified Purchase
4 people found this helpful
Report abuse
Reviewed in the United States on March 27, 2021
Verified Purchase
Reviewed in the United States on August 5, 2015
Verified Purchase
13 people found this helpful
Report abuse
Reviewed in the United States on August 18, 2019
Verified Purchase
4 people found this helpful
Report abuse
Reviewed in the United States on May 7, 2018
Verified Purchase
2 people found this helpful
Report abuse

Top reviews from other countries

Amazon Customer
4.0 out of 5 stars A really good book, nothing inspirational or new in terms of ...
Reviewed in the United Kingdom on May 1, 2016
Verified Purchase
23 people found this helpful
Report abuse
Zain Rahman
5.0 out of 5 stars Alex does it again with an innovative look at testing and evaluating your value propositions!
Reviewed in the United Kingdom on July 12, 2015
Verified Purchase
6 people found this helpful
Report abuse
Sean
1.0 out of 5 stars Terrible book!
Reviewed in the United Kingdom on May 5, 2018
Verified Purchase
6 people found this helpful
Report abuse
Paul
3.0 out of 5 stars Too expensive for what you can learn
Reviewed in the United Kingdom on March 28, 2015
Verified Purchase
7 people found this helpful
Report abuse
jhaime
3.0 out of 5 stars A useful resource you can use across varying departments
Reviewed in the United Kingdom on December 6, 2015
Verified Purchase
3 people found this helpful
Report abuse