It all started with a jar. With the help of a simple food processor and the highest quality ingredients available, Justin revolutionized the world of nut butter to create products driven by a passion for delicious taste, unique texture and quality ingredients. First, he created them for his adventures. Now, he makes them for you.
First Ever Nut Butter Squeeze Pack
As the first nut butter brand to market protein-packed nut butters in single-serve squeeze packs, Justin’s provides a convenient source of nutrition for an active lifestyle. Available in 7 varieties, squeeze packs are perfect to enjoy on toast, fruit or right out of the pack. So, give your favorite nut butter a squeeze anytime, anywhere and on anything.
Peanut Butter Cup Perfection
What’s more perfect than peanut butter and chocolate? By blending his artisanal peanut butter with high quality chocolate, Justin created a better-for-you alternative to the conventional peanut butter cup. 100% organic, Rainforest Alliance-certified, gluten free and delicious. Yup, it’s how a peanut butter cup should taste. Available in dark, milk, or white chocolate, and miniature-sized if you're adventurous.
Describe your product in 3 words.
Nuts. Fuel. Delicious.
How did you come up with the idea for this product?
Given that nut butter was a staple in my vegetarian diet, plain old peanut butter just wasn’t cutting it. I started grinding my own flavors and an assortment of experimental nut butters began to fill the cabinets. After weeks of hungry roommates stealing my tasty creations, I wrote my name on the jar and Justin's was born.
What makes your product special?
When I first started making nut butter, I didn’t overthink whether it was “smooth” or “crunchy”, I just made it because it tasted good, that is made with common sense ingredients and fills a lifestyle need. That’s what I continue to do today, focus on making naturally delicious products. It’s simple really. Simple, and delicious.
What has been the best part of your startup experience?
It’s the creative and collaborative aspect of innovating that makes every day exciting. And, as we grow, we continue to invest in our commitment to corporate consciousness. We have the opportunity to truly be visionaries and develop great tasting products that people love.