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Velocity: The Seven New Laws for a World Gone Digital Paperback – May 5, 2012

4.3 out of 5 stars 32 customer reviews

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Editorial Reviews

Review

 "Compelling...apply its laws to your business to swing it back from slavish adherence to process and towards creative innovation and intuition."  —The Agency Review 


"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand."  —Contagious magazine

About the Author

Ajaz Ahmed is the founder and chairman of AKQA, the world's largest independent innovation agency. AKQA has a legendary reputation for innovation and has won more "Agency of the Year" awards and recognition for its creativity than any other comparable company in history. Clients include Nike, Volkswagen, Virgin, Audi, Xbox, and Heineken. Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators. Stefan has led many of Nike's most cutting-edge initiatives, including the revolutionary Nike+ experience developed in partnership with Apple. Nike employs more than 30,000 people across the globe and is one of the world's most valuable brands. He lives in Portland. Sir Richard Branson is best known for his Virgin Group of more than 400 companies.
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Product Details

  • Paperback: 272 pages
  • Publisher: Random House UK; 1 edition (May 5, 2012)
  • Language: English
  • ISBN-10: 0091947561
  • ISBN-13: 978-0091947569
  • Product Dimensions: 6 x 0.8 x 8.5 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #143,376 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
If you are smartly playing in digital creation, you see many decks and presentations about "what is happening." They always include wonderfully articulated quotes from successful, wise people. And you wonder, "Where did they get that quote?" Well, Velocity quotes are going to be all over decks for the next several months, FYI.

The format is written literally as a conversation between the two authors, Ajaz Ahmed & Stefan Olander. You are most likely grabbing this book because of the titles these people have: Chairman and Co-Founder of AKQA and Vice President, Digital Sport, Nike Inc. Boom. Instant credibility. There is absolutely no need for them to establish their credibility, the web drips with accolades on their digital smarts, creative performance and successes.

The bullet hole cover is fitting, as the book reads like bursts of shots. A smart idea. A great quotable line to sum it up. An anecdote. A quote from another source. Another smart idea, and so on. Each "chapter" closes with a summary, but ironically the book closes with none - it just ends. Well, there is a url and I guess that is the point, conversations keep going online.

As someone who teaches university students in this arena, I found this book has already proven to be quite valuable. As mentioned, the quotes have found their way into my lectures. But more importantly, I have an arsenal of anecdotes from Nike and other cool brands for student questions. The students definitely connect with the stories and the credibility of the authors. It allows me to reinforce my own ideas. The thinking is mostly agreeable, as you'd expect with two people with such a proven track records.
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Format: Paperback
...then read this book.

What you shouldn't expect is any through line, anecdotal or scientific evidence of the claims the two authors make, or useful advice for practical application of these "Laws".

I bought it because in the first few pages there is a wonderful description of how MP3 file sharing changed the landscape forever and how the record companies were slow to react and ultimately led themselves into the difficulties they're currently facing by refusing to accept what consumers wanted.

A book full of these sort of real world examples would have illustrated what they're trying to express better than simply attaching labels to conclusions they've made without us having the hindsight and wealth of experience that they do.

It reads like a mutual backslapping contest between two successful executives who to be fair just aren't writers. (Didn't this book have an editor??)

It's full of jargon that is completely out of context:

For example from the book:

"How can people see approaching danger or opportunity so they're not blindsided?"

(Great question! I'm waiting for a wonderful bit of advice, aren't you??)

"One way is to keep a wide lens - much wider than might seem necessary. Notice movement in your peripheral vision. Pick up on the weak signals. Overhear conversations. You are what you read. You are what you do. You are what you experience"

(WTF?)

I'd like to provide a helpful definition from the British Dictionary:

non sequitur |nɒn ˈsɛkwɪtə|
noun
a conclusion or statement that does not logically follow from the previous argument or statement.

In my opinion this book was a quick and easy way for the publisher Vermilion to pump out a book without much behind it in the way of real or practical knowledge as a conversation between two successful executives and sell a few copies to boot.

DP
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Format: Kindle Edition Verified Purchase
This book attempts to set out 7 laws of velocity that the authors feel describe the new ways we should work today. Grounded very much in the commercial world, there is much to reflect on in what they say. Some, if not much, may strike the reader as common sense, but it is often expressed in an easy going conversational style which perhaps facilitates its reception. Each chapter is presented as a conversation between the authors - this was refreshing in the beginning but for me, the novelty wore off towards the end.
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Format: Paperback Verified Purchase
I had high hopes. This book contains about 6 pages of retreaded encouragement that would make a Nike sneaker blush.
That leaves 242 pages for the two authors to quote all the athletes that have been quoted in other self-help books and pat each other on the back time after time. It gets boring after a bit. Don't think that your garage based idea is going to get a start from anything in this book, because they are only talking about mega organisations that they have been affiliated with and sadly there is no room for your ego with theirs in the room.

Just because you have made it does not mean that you can write a book that others should read.
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By Tomiee on April 22, 2013
Format: Paperback Verified Purchase
Why did you choose this rating? Because this was the most entertaining book I've ever read. I hope not just the hollywood mood
What did you like or dislike? I like it because it's inspiring, full of good stories and you can use it in your daily work.
Whom would you recommend this book to? To all young creatives and entrepreneurs.
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