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Velocity: The Seven New Laws for a World Gone Digital Paperback – May 5, 2012
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"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand." —Contagious magazine
About the Author
Top Customer Reviews
The format is written literally as a conversation between the two authors, Ajaz Ahmed & Stefan Olander. You are most likely grabbing this book because of the titles these people have: Chairman and Co-Founder of AKQA and Vice President, Digital Sport, Nike Inc. Boom. Instant credibility. There is absolutely no need for them to establish their credibility, the web drips with accolades on their digital smarts, creative performance and successes.
The bullet hole cover is fitting, as the book reads like bursts of shots. A smart idea. A great quotable line to sum it up. An anecdote. A quote from another source. Another smart idea, and so on. Each "chapter" closes with a summary, but ironically the book closes with none - it just ends. Well, there is a url and I guess that is the point, conversations keep going online.
As someone who teaches university students in this arena, I found this book has already proven to be quite valuable. As mentioned, the quotes have found their way into my lectures. But more importantly, I have an arsenal of anecdotes from Nike and other cool brands for student questions. The students definitely connect with the stories and the credibility of the authors. It allows me to reinforce my own ideas. The thinking is mostly agreeable, as you'd expect with two people with such a proven track records.Read more ›
What you shouldn't expect is any through line, anecdotal or scientific evidence of the claims the two authors make, or useful advice for practical application of these "Laws".
I bought it because in the first few pages there is a wonderful description of how MP3 file sharing changed the landscape forever and how the record companies were slow to react and ultimately led themselves into the difficulties they're currently facing by refusing to accept what consumers wanted.
A book full of these sort of real world examples would have illustrated what they're trying to express better than simply attaching labels to conclusions they've made without us having the hindsight and wealth of experience that they do.
It reads like a mutual backslapping contest between two successful executives who to be fair just aren't writers. (Didn't this book have an editor??)
It's full of jargon that is completely out of context:
For example from the book:
"How can people see approaching danger or opportunity so they're not blindsided?"
(Great question! I'm waiting for a wonderful bit of advice, aren't you??)
"One way is to keep a wide lens - much wider than might seem necessary. Notice movement in your peripheral vision. Pick up on the weak signals. Overhear conversations. You are what you read. You are what you do. You are what you experience"
I'd like to provide a helpful definition from the British Dictionary:
non sequitur |nɒn ˈsɛkwɪtə|
a conclusion or statement that does not logically follow from the previous argument or statement.
In my opinion this book was a quick and easy way for the publisher Vermilion to pump out a book without much behind it in the way of real or practical knowledge as a conversation between two successful executives and sell a few copies to boot.
That leaves 242 pages for the two authors to quote all the athletes that have been quoted in other self-help books and pat each other on the back time after time. It gets boring after a bit. Don't think that your garage based idea is going to get a start from anything in this book, because they are only talking about mega organisations that they have been affiliated with and sadly there is no room for your ego with theirs in the room.
Just because you have made it does not mean that you can write a book that others should read.
What did you like or dislike? I like it because it's inspiring, full of good stories and you can use it in your daily work.
Whom would you recommend this book to? To all young creatives and entrepreneurs.
Most Recent Customer Reviews
Written in the style of two friends having a conversation, this book is a subtle read into the successes of an advertising agency.Published 5 months ago by Amazon Customer
"Velocity" provides a wealth of business insights and development principles that can spur creative thinking and serve as guard rails for how to organize and foster a... Read morePublished 11 months ago by Timothy Dolan
Solid insight for an ever-changing world at work. Use your intuition and deliver meaningful solutions to your clients, colleagues and customers!Published 14 months ago by Jacob I Rainey
Absolutely LOVE this book! One of my all time faves, so motivating!Published 18 months ago by Lizzie
This is an extraordinary book that will help you understand how to use technology at it best and how to create innovative digital products.Published 22 months ago by Bianca Manescu
Loved it. Inspired me to not be afraid of making the right and tough decisions. Smart and well put together.Published on January 30, 2014 by Mieltime
Fun book, quick read, well written.
Like any book on digital marketing it is filled with vague outlines of marketing concepts that have worked in a specific area of... Read more