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Venture Mom: From Idea to Income in Just 12 Weeks Paperback – August 12, 2015
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“Hurd includes inspirational and instructive examples of mompreneurs who achieved success with a simple business plan and minimal startup funds.” --Success Magazine
“The book takes you step-by-step, week-by-week into the world of startup. For less than 20 bucks, you’re essentially getting a crash course in entrepreneurship.” --Web.com
“Although the book focuses on moms, the advice can be applied to any individual who needs or wants to ‘bootstrap’ or ‘hack’ their way into entrepreneurship.” --Small Business Trends
"...good introduction to the concept of micro businesses...demonstrates what is achievable with passion, commitment and focus and provides a formula that has yielded good results for others." --Coach's Casebook
“Holly Hurd has written a book to inspire moms to turn their passions and interests into business ventures.” --Darien Times
"Mom power is what entrepreneur Hurd extols...the very logical methodology Hurd prescribes will certainly prompt more moms (and dads) to consider launching a business." --Booklist
You can take care of kids and take care of business. Many mothers today are jumping into the entrepreneurial ring, transforming simple ideas into profitable ventures. And in the process, they're creating flexible jobs for themselves—all without start-up capital, business plans, or even babysitters.
Venture Mom recounts inspiring stories from women who have channeled their passions into money-making products and services, from designer onesies to gluten-free cookies. They're thriving in the whirlwind of motherhood and entrepreneurship.
Venture Mom helps anyone get started. It strips away the mystery of launching a business and unlocks a fast, easy formula. No time for market research? No budget for promotion? In 12 steps, each achievable in a week, the book simplifies the start-up process and shares:
Tips and techniques for honing a concept, doing just enough research, and finding the perfect name • Five factors that improve the odds of success • Free resources for logos, web design, and branding • Strategies for leveraging email, blogging, and social media • And much more
Whether the goal is adding to the family finances or building a major enterprise, Venture Mom delivers the tools you need to make your business dream a reality.
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Top Customer Reviews
Holly Hurd, author of Venture Mom, has written a basic guide that will take you from idea to income in a relatively short period of time. This book is specifically targeted at women who are looking to start a relatively small business. That is not to say that your business could not grow into a substantial one, but this is not intended as a guide for larger, more sophisticated businesses.
The promise of the book is to go from idea to income in 12 weeks. So the structure of the book is outlining what to do on a week by week basis. There is some very basic but sound advice. Get clear on what you want to do. Do your research. Develop your brand. Find a way to market your product/service.
Along with the detail instructions, Ms. Hurd gives plenty of real world examples of other women who have started very successful businesses.
If you are not sure what you want to do, Ms. Hurd discusses many potential opportunities open to women (and men). You can draw inspiration from the many success stories she shares. At the conclusion of each story is a short “takeaway” or summary of the lesson you should learn about what to do and what not to do.
This is a quick and easy read. There are actually more examples/stories than step by step instructions. But the examples are valuable in showing how the concepts actually work in the real world. Use this book to get you started on the right foot.
I was provided a review copy of this book.
Yet today it is even easier to have a go and be your own boss, starting small at first and working around the needs of your child, your business growing as they grow. For those who have the drive, enthusiasm, flexibility and opportunity to do so, there is a world out there, boosted by technological advances. The typical “home mom” business need not be just selling cosmetics or other network marketing/party sales-type products. The next eBay or Google could be born, conceived whilst you are nappy changing or wide-awake at 3am due to a teething child!
This book provides a fairly good introduction to the idea of being a “Venture Mom”, channelling inspiration from many women who have mixed motherhood and entrepreneurship and offers up experiences to show that you can do both at the same time! Clearly a book like this is not exclusive: any “how to”- book for small businesses could do a similar job, yet this might be a greater catalyst to action, a confirmation that your idea is not some silly daydream brought on by raging hormones, a lack of sleep and a wish to do something that breaks the cycle of feeding, cleaning up, calming down and engaging your new-born!
According to the publicity blurb, the book “… helps anyone get started. It strips away the mystery of launching a business and unlocks a fast, easy formula. No time for market research? No budget for promotion? In 12 steps, each achievable in a week, the book simplifies the start-up process and shares tips and techniques for honing a concept, doing just enough research, and finding the perfect name; five factors that improve the odds of success; free resources for logos, web design, and branding and strategies for leveraging email, blogging, and social media.” Yes, all that can be found and the book’s price is hardly going to break the bank. It will either convince you of the possibilities or help you get an idea out of your system, stored perhaps on the “pending” shelf of your mind. It does what it says on the tin: the hard part comes from you, should you accept the challenge.
The book is not just for mothers, of course, despite its branding and it could act as a good inspiration and brain-storming guide for anyone thinking of starting a microbusiness. The author believes that a good start can be made with even little or no capital at hand and the use of her structured programme may yield immense dividends.
At the very least it doesn’t hurt to think and dream a little. Dreams can sometimes become realities too.
Starting with the five commonalities that all successful ventures have in common, Hurd breaks down the steps and includes assignments to guide you through the process. She also includes success stories so you can see how others have done it. The book shares information to help you set prices, develop your brand, how to set up your marketing and social media, among other things. The book gives details on setting up both product-based and service-based businesses, so there's something here for every interest. If you're looking to start a business while balancing a family and other commitments, Venture Mom is a must-have guide to doing it right. (Received a review copy.)