- File Size: 783 KB
- Print Length: 77 pages
- Publication Date: January 19, 2017
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B01NAUY10X
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
Amazon Best Sellers Rank:
#25,527 Free in Kindle Store (See Top 100 Free in Kindle Store)
- #22 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Entrepreneurship > Startups
- #31 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Starting a Business
- #109 in Kindle Store > Kindle Short Reads > Two hours or more (65-100 pages) > Business & Money
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The Vertical Startup: How today’s bootstrapped entrepreneurs turn their late market entry into an advantage by going vertical Kindle Edition
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Rather than trying to be all things to all people, the central theme of the book rings true in that you are often far better off going vertical. As a subject matter expert in your field, potential clients can have the confidence that you are able to go deep and aren't overly distracted by trying to go too wide. You will bring your expertise to solving very specific business problems for which you are uniquely qualified. That's something to be celebrated and touted, not diminished.
Remaining self-funded, or bootstrapped, overall, or at least for as long as possible, is key. As the book points out, once you take other people's money you are beholden to those looking for a return. Yes, if you need to grow really big, really fast, or you need to make a significant investment in technology, then taking some money may be necessary. But, if you have a legacy tool, or your own IP and knowledge in a space, use your resources and contacts to generate work that will create profit (even modest profit at first) that you can reinvest in the business to grow organically. It may take longer, and it may not seem as "sexy" as raising millions, but you remain in control and force yourself to operate with the discipline of knowing that you're spending your own money to grow something great for the long-term.
Take what you're good at, package it in a way that's of value to others, and use your profits to grow, slow and steady. Going vertical takes patience, discipline, and focus. The payoff is you become highly-trusted for what you do better than anyone else. And, if you follow the model in this book you will do it in a way that's sustainable. In the end, that's what being an entrepreneur is all about.
Apart from a good introduction to the principle of the Vertical Startup, common traps that should be avoided by new entrepreneurs, are explained. In addition, some important startup myths are debunked.
It is highly recommended to aspiring vertical entrepreneurs who want to gain basic knowledge, but also to beginners who want to learn what vertical startups are.