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The Very Best from Hallmark: Greeting Cards Through the Years Hardcover – February 1, 1991
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The chapter on flowers shows Hallmark's best selling card, a basket of pansies issued in 1939. I'm a fan of Christmas cards and I was pleased to see nine cards painted by Norman Rockwell. Haddon Sundblom, who painted the Coca-Cola Santa also has a showing.
Turning over the pages it soon becomes apparent that from the start Hallmark set themselves a very high standard of design, thanks to the founder Joyce Hall and if you want to follow the history of the company in cards this the book for you or you can check out the company over the decades with a lovely centenary book: Hallmark: A Century of Caring, it also includes a DVD with a ninety-eight minute Hall of Fame movie from 2005.