- Hardcover: 219 pages
- Publisher: Palgrave Macmillan; 2012 edition (August 29, 2012)
- Language: English
- ISBN-10: 0230341705
- ISBN-13: 978-0230341708
- Product Dimensions: 6.4 x 0.9 x 9.6 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 15 customer reviews
- Amazon Best Sellers Rank: #361,603 in Books (See Top 100 in Books)
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Vested: How P&G, McDonald's, and Microsoft are Redefining Winning in Business Relationships 2012th Edition
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About the Author
Karl Manrodt, Ph.D. is a professor of logistics at Georgia Southern University and director of the Southern Center for Logistics and Intermodal Transportation. He has been recognized as a "Rainmaker" by DC Velocity Magazine and was awarded the Eugene Bishop Award for Sustained Academic Excellence by the College of Business at Georgia Southern University.
Jeanne Kling is a research associate with the University of Tennessee's Center for Executive Education.
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The P&G story is important not just because at the time it was the largest facilities outsourcing deal in history and groundbreaking in global scope but because the authors detail the mindsets that had to change to create a true partnership culture that can move beyond roadblocks. You'll understand how they achieved transformation by taking a look at the whole value chain and outcomes instead of a cost perspective. And you won't forget the vivid image of a rope in an outsourcing relationship.
My favorite among the case studies is the story of how the Minnesota Department of Transportation worked with Flatiron-Manson, FIGG Bridge Engineering, and Johnson Brothers to rebuild the I-35W Bridge in a record-setting 18 months after its collapse -- something that would usually take five years just to get started. You'll read the details of how they constructed a Vested relationship that enabled innovations (such as gauges that assess the bridge's condition and sculptures that eat air pollution), which would not have happened if there had not been an agreement that drove behaviors and commitment to each other's success.
The Microsoft / Accenture case study explains how to know you're getting a "good deal" if the contract isn't based on costs and explains how they implemented cost transparency and gain-sharing.
There is also a chapter with examples of Vested deals in small businesses, NGOs, and non-profit organizations.
These are not just radically different relationships; they're radically successful in what they achieve by collaborating in the Vested way. If your organization has ever-changing business needs or objectives that seem out of reach you need to read this book.
I can personally relate to the examples as I implemented some of the ideas and found how beneficial they were for the organization I worked for. I am sure ANY business with collaborative mindset can hugely benefit by practicing the ideas presented in this book. We talk of team building and this shows how to achieve success by extending the idea beyond the organizational boundaries.