- Paperback: 164 pages
- Publisher: Routledge; 1 edition (October 1, 2016)
- Language: English
- ISBN-10: 1138812277
- ISBN-13: 978-1138812277
- Product Dimensions: 0.5 x 6 x 9 inches
- Shipping Weight: 9.1 ounces (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #2,808,117 in Books (See Top 100 in Books)
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Video Game Marketing: A student textbook 1st Edition
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‘The divide between videogame marketing and videogame development has stood cavernous. In this text, Zackariasson and Dymek simultaneously forge new connections between these worlds and bridge gaps between games as art and games as business. In doing so, the book contributes significantly to our understanding of games and videogames as cultural products rather than simply "toys" or software sold for entertainment. Videogames are serious business.’ - Casey O’Donnell, Associate Professor in the Department of Media and Information, Michigan State University, USA
About the Author
Peter Zackariasson is an Associate Professor in Marketing at the University of Gothenburg, Sweden. Since early 2000 he has studied the video game industry, its production and consumption, which has resulted in numerous articles, books and conference papers.
Mikolaj Dymek is an Associate Professor at Mid Sweden University, Sweden, where he researches marketing communications. He is also a consumer PR analyst and is co-editor of a new volume of work on the business of gamification, also due in 2016 from Routledge.