"Robert is the most creative and talented marketing guru I know. He always sets the bar high, and still he manages to exceed my expectations every time. With this book, he's created an indispensable tool for channel marketers and sales leaders."
- Randy Albert, University of Michigan, Ross School of Business
Author of Making the Transition from Entrepreneurship to Enterprise
"During my 20+ years as a channel leader at Panasonic and MicroAge, I could really have used the information shared in this book. Cassard's video growth hacking tips may start a channel marketing revolution."
- Sheila O'Neil, VP Channel Strategy, Channel Maven Consulting
"I worked with Robert Cassard and Voodoo on a pair video projects that produced net ROI of 670%. I was amazed how an executive like me could appear on camera once, and the resulting video essentially cloned me -- educating, informing and generating demand."
- Tim Donahue, Regional President, Sprint
"Robert Cassard 'gets' the channel, both from a vendor and a reseller perspective. Every channel executive would be smart to read this book and apply its advice to their sales and marketing challenges."
- Joe Ward, Vice President US Channels, ShoreTel
"Robert and Voodoo have coached our marketing team to use video more effectively and create demand for our channel partners. Their depth of knowledge never ceases to impress me."
- Ty Tobin, Supplier Business Executive, Avnet Technology Solutions
"Robert packs a huge amount of valuable information into this little book. Don't be surprised if you walk away with radical new ideas for growing your channel business and gaining job security, too."
- Renato Mariani, SVP Marketing & Business Intelligence, Cable & Wireless Communications
"Video is a hot topic in digital marketing for the tech channel. Robert Cassard's book explains everything channel marketers at vendor and distributor companies need to know about automated video."
- Michael Bui, Sr. Manager / Channel & Distribution Marketing, Intel Security
"The Mitel-Voodoo partnership has been responsible for millions in net new sales. The eVideo Launcher is a low-cost alternative to full marketing automation systems and puts video marketing in the hands of small partners on a budget."
- Rich McBee, CEO, Mitel
"Robert has the magic touch for communicating big ideas. His videos and growth hacking strategies have helped sell millions for tech companies and their channel partners. I'm confident this book will help channel leaders take action to change their businesses and their lives."
- Allison Maslan, CEO, AMI Global Business Mentoring
Author of Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality
From the Inside Flap
"Robert Cassard offers compelling advice backed by experience -- evidence gathered from hundreds of videos and thousands of campaigns and drip marketing programs over the past decade.
This book does a favor for the channel community by exposing the secrets of effective video marketing and sharing a "flight plan" any open-minded Channel Chief can use to become a high flying Video Growth Hacker."
CEO, Channel Maven Consulting