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Initial post: Jul 23, 2008, 3:34:19 AM PDT
Terry Kyle says:
Video Marketing Through YouTube
by Terry Kyle
Author/Editor
"400 Latest & Greatest Small Business Ideas From Around The World"

Recently I came across an interesting net statistic - over 50% of all web traffic is now video. And it's share of the internet `pie' keeps growing.

Apparently, YouTube now accounts for 12%+ of ALL web traffic too.

In short, the simple reality is that we must all now integrate video-on-the-web as a necessary component of our overall marketing strategy.

From my own marketing and research, including stuff for my book, these are some (hopefully) useful learnings and observations that can help speed up your no-cost/low-cost transition to video marketing:

[1] Achieving pretty good quality for video is easy with any standard camcorder.

The trick is in the lighting - a `softbox' (to you and I, a fancy shmancy light in an umbrella) is about $80+ on Yahoo shopping and some Muslin background paper (around $50+) will give you very professional results. Grab a good `shotgun' mike that you can mount on a stand just out of frame. By flipping your camcorder's screen over to face the subject, you can also probably do the shooting on your own if you need to.

This is the setup used on apple's training videos on their website (go to www.apple.com/macbookair/guidedtour/ and click on "Watch the Guided Tour" to see this in action), a style copied perfectly by one of my marketing heroes, Eben Pagan.

This is a great video marketing template to follow and can be done for very little money.

So, what should you shoot?

I recommend a (series of) 3-5 minute informational segment/s genuinely helpful to your niche which has your web address featured throughout (semi-discreetly) and/or video testimonials from satisfied customers.

Quite simply, it will probably be you talking into the camera in a static mid shot (you may need to look that term up) for the entire clip.

Check out Eben Pagan's use of post-seminar video testimonials at http://doubleyourdating.com/CockyComedy/ (go to the very end of the page) and type in "Eben Pagan" on YouTube to see all his testimonial videos there.

This is a very powerful marketing tool. In fact, his `Double Your Dating' website has an Alexa rank of about 13,000 which is sensational for an information product of this type and I'm sure his constant video marketing greatly helps this.

[2] Use Windows `Movie Maker' (free), Adobe `Premiere' (majorly not free but get a 30 day trial copy from Adobe to get started) or Mac's `Screen Flow' to import your video into your computer.

Remember, YouTube videos are not allowed to exceed 10 minutes and under 5 is better from an audience attention perspective.

[3] Once you have your video made, DON'T submit it to YouTube.

Yet.

Instead, use www.tubemogul.com (free last time I looked) or www.trafficgeyser.com (not free but trial offer probably still available) to submit to DOZENS of web video sites at once including YouTube.

Yes you will have to go to each one first and set up an account and password (use the same one for all of them) but after that, these programs do all the uploading for you.

It is not uncommon for uploaded videos to be ranking well in Google in less than 30 minutes after uploading.

As John Reese says, the more action you take, the more success you make (or words to that effect) and your web videos do NOT need to be Hollywood standard.

Just get them made and up there to start getting used to working in this medium.

Your marketing videos are working in two important ways: [a] people will watch the video (because it is informational and genuinely helpful) with your web address burned on to the screen (haven't tried this with Windows Movie Maker but definitely works with the other two programs) and,

[b] Google will pick it up and usually give your video a decent (free) search engine result IF your video is titled with your EXACT Google keyword search phrase and your account with YouTube should be that phrase as a username too.

Trafficgeyser.com has a video tutorial on the exact steps of this (when you are there, look at how TrafficGeyser are using a video at the top of their page as their most powerful marketing weapon).

Keep in mind that YouTube has an Alexa ranking of #3 (i.e. it is the 3rd most visited site on the planet).

My site and yours do not.

You won't get a backlink to your site from YouTube but the spread and indexing of videos on the web is astonishing.

Of course, feature your helpful instructional videos on your own website too - you can embed them via YouTube if you are worried about your web host charging you extra for all that additional data transfer. Keep adding new videos too so that you can build a following.

Message me if you aren't sure how to do this and I'll fill you in.

Keep adding new videos too so that you can build a following.

And don't forget to check out hundreds of great new small business ideas in my book, "400 Latest & Greatest Small Business Ideas From Around The World" here on Amazon or at my site, www.Latest-Business-Ideas.com
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